We are an independent branding & design studio located in Buenos Aires, Argentina. We create brands that drive businesses combining method & passion.
A city within a city
The gulf’s biggest single phased development of 10M sqft. comprising of three 5-star Starwood hotels, three ultra-luxury residential towers and numerous retail and leisure stores on the boulevard, as well as the first marina promenade on the Dubai Water Canal. We aimed to position the brand as a destination where the consumer can take possession of the city to start their own legacy, stamping their own mark. This project was recognized with a Gold and a Bronze 2016 Transform MENA award in UAE.
Strategy & Positioning
Client: Al Habtoor Group
Agency: Ruya International
Sector: Real Estate & Hospitality
Renderings: Ruya International