We are an independent branding & design studio located in Buenos Aires, Argentina. We create brands that drive businesses combining method & passion.
Designing their world
Barugel Azulay -better known by the public as Barugel- is an argentinian leading company in construction, interior design, and household products sectors. The studio worked on the brand positioning, leaving aside the link with the construction to focus on the design. This strategy brought a series of modifications in the verbal and visual identity, where Calendar renewed the logo and the general look & feel. One of the most significant result of the process was the gradual change of its name, simplifying to a single term: Barugel.
Strategy & Positioning
Client: Barugel Azulay
Ph: Barugel Azulay