Have fund

Funding made simple!

A company that wanted to made funding processes as simple and affordable as possible. Underdog hired us to create a Brand Framework for this project and together, we delivered a catchy and powerful concept: to have fund! Since business decisions are hard and the road usually goes upwards, we aimed to provide approachable and easy-going illustrations embodied by assistants personality, connecting successful small entrepreneurs stories with positive and inspiring messaging.

Branding
Visual Identity
Verbal Identity
Illustrations
Brand Applications

Client: Underdog
Year: 2017
Country: USA
Sector: Fintech