We are an independent branding & design studio located in Buenos Aires, Argentina. We create brands that drive businesses combining method & passion.
The purest expression of harmony
Mina is a beautifully crafted waterfront development that hugs the shores and is caressed by the lapping sea on the sands of one of the world’s most sought-after addresses: Palm Jumeirah. Calendar worked along with Ruya International on the brand positioning, strategy and visual identity of the project. The brand was conceptualized around inextricable harmony intertwined in luxury. The dynamic waves-inspired logo and pattern along with the tone of voice exuded the brand essence of balance and affluence.
Strategy & Positioning
Client: Azizi Developments
Agency: Ruya International
Sector: Real Estate & Hospitality
Renderings: Ruya International