Method

We believe that effective design is the result of a systemic process, providing differential value to every project and ensuring functionality in each specific brand environment.

It's not just the tip of the iceberg

Our method includes planning, analyzing, studying and developing communication strategies as they are the cornerstones of any design project. We believe in strategic design, in creating a solid backstory for every visual element.

To guarantee the success of a project, we always divide our process into three stages:

Stage 1: Brand Analysis & Strategic Positioning

We analyze, research and develop strategies, in order to define how the brand should be regarding the competitors, the context, and the business needs.

Stage 2: Brand Development & Visual Identity

Taking into consideration the previous analysis and strategic positioning, we design a custom set of visual elements that includes everything the case needs such as logotype, wordmark, color palette, brand symbol, typeface, tagline, patterns, illustrations, etc. We also define the brand’s tone of voice, messaging, verbal identity, and even its name.

Stage 3: Brand Application

Based on the previous stage, we continue with the brand application into real communications. From guidelines to stationery, magazines, brochures, books, motion graphics, apps, packaging, websites, social networks, and much more. 

Please, drop us an email to know more about our method and receive further information and examples.