We are a Branding & Graphic Design boutique studio based in Buenos Aires, Argentina. We are what we stand for.
Our method includes planning, analyzing, studying and developing communication strategies as they are the cornerstones of any design project. We believe in strategic design, in creating a solid backstory for every visual element.
To guarantee the success of a project, we always divide our process into three stages:
We analyze, research and develop strategies, in order to define how the brand should be regarding the competitors, the context, and the business needs.
Taking into consideration the previous analysis and strategic positioning, we design a custom set of visual elements that includes everything the case needs such as logotype, wordmark, color palette, brand symbol, typeface, tagline, patterns, illustrations, etc. We also define the brand’s tone of voice, messaging, verbal identity, and even its name.
Based on the previous stage, we continue with the brand application into real communications. From guidelines to stationery, magazines, brochures, books, motion graphics, apps, packaging, websites, social networks, and much more.
Please, drop us an email to know more about our method and receive further information and examples.