Chronicles

SLS Lux Puerto Madero

SLS Puerto Madero

A new brand expression for SLS Puerto Madero, where Buenos Aires’ restless energy meets a world of art, design, and indulgence. A bold identity for a destination made to stay up late, linger longer, and expect the unexpected. Developed in collaboration with Innovart Agency, Miami.

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Santiago Cueto
Punta Garrobo

Punta Garrobo

A new identity for Punta Garrobo, a hidden stretch of the Mexican Pacific where wild nature meets quiet architecture. Developed to capture its raw beauty, slow rhythm, and unmistakable sense of place. Developed in collaboration with Innovart Agency, Miami.

 
Santiago Cueto
Front

Front: Buy Signal

+10K new users & $300K in funding. Following the launch of the new brand, our client Front reached over 10,000 new active users and secured funding rounds totaling $300,000.

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Santiago Cueto
Melazza

Melazza Mobili Studio

For an Argentine furniture brand, we developed a concept around Mobili Studio, drawing on the Italian roots of its owner while giving the brand a contemporary, design-forward character. A quiet mix of Argentine sensibility and Italian craft, without getting too bella figura about it.

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Santiago Cueto
Front Branding

Front

Front rethinks the way we relate to money. A new visual identity for a financial platform built around a simple idea: investing should feel less intimidating, more intuitive, and closer to everyday life. Bold typography and a sharp editorial language bring a more human perspective to the world of finance.

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Santiago Cueto
Al Habtoor City

Al Habtoor City

For Al Habtoor City, a mixed-use development in the heart of Dubai, we created the brand for a true “city within a city” — bringing together residences, hotels, retail and entertainment. The identity reflects the ambition and scale of one of Dubai’s most prominent family-owned groups, while giving the destination a distinct sense of place.

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Santiago Cueto
ISNS

ISNS

We developed the brand identity for a cybersecurity company, bringing a more contemporary and confident voice to a category often stuck in corporate tech-speak. The result is a sharp, intelligent identity built around trust, precision and digital resilience.

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Santiago Cueto
Made2

Made2

For a technology product developer focused on UI/UX, we created the name and brand around the idea of exponential potential: technology as a force multiplier. The identity translates that concept into a sharp, flexible system built to scale with whatever comes next.

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Santiago Cueto
Facturatio

Facturatio

We developed the brand for Argentina’s first online digital invoicing app, turning a traditionally dry, administrative category into something simpler, clearer and more approachable. A straightforward identity for a product designed to make everyday business feel a little less bureaucratic.

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Santiago Cueto
Wigiv

Wigiv

We developed the brand for a fintech platform focused on charity, donations and social responsibility. Wigiv brings a more human, positive and accessible tone to financial technology, connecting digital tools with the simple idea of giving back.

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Santiago Cueto
Copa Libertadores

Copa Libertadores

In collaboration with 4Humans, we developed the style guides for the Copa Libertadores, defining how South America’s most iconic football competition comes to life across its many touchpoints. A system built to hold the energy, scale and cultural weight of the game.

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Santiago Cueto
Glad

Glad

We created the brand identity for a line of smart home products with a simple premise: technology should feel human. Friendly, approachable and quietly smart, Glad brings a warmer tone to the increasingly connected home.

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Santiago Cueto
Anfibia

Anfibia

For Anfibia, UNSAM’s acclaimed online magazine, we developed a digital editorial identity for stories, chronicles and essays exploring contemporary Argentine culture. A flexible system for a publication where journalism meets literature, research and the occasional rabbit hole.

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Santiago Cueto
Befly

Befly

We developed the naming and full brand identity for a virtual reality platform bringing architectural products to life. The brand needed to sit naturally between tech, design and the built environment, making immersive experiences feel intuitive, accessible and, well, less sci-fi.

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Santiago Cueto
Indian Super League

Indian Super League

In collaboration with 4Humans, we developed the brand guidelines and style guides for the ISL, defining how the identity comes to life across its many touchpoints while keeping the system clear, consistent and distinctly Indian.

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Santiago Cueto
Beach Haus

Beach Haus

For a residential development in Key Biscayne, Miami, we shaped a pared-back identity that feels native to its coastal setting without leaning into clichés. Synthetic, timeless and minimal, the brand balances Miami’s easygoing pace with a more refined, quietly architectural sensibility.

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Santiago Cueto
15 Leonard Tribeca

15 Leonard Tribeca

For a residential address in the heart of Tribeca, NYC, we developed a brand that channels the neighborhood’s particular mix of grit, culture and understated cool. A refined identity with enough edge to feel at home downtown.

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