We believe that effective design is the result of a systemic process — providing differential value to every brand, and ensuring functionality in each particular environment. Our method places analysis, strategy, and positioning as the cornerstones of every design project.
seconds
honing our craft
Our 360º brand creation process
Stage 0
Insights & Background
Stage 1
Brand Strategy & Positioning
Stage 2
Visual & Verbal Identity System
Stage 3
Brand Guidelines
Stage 4
Extended Support
& Additional Services
Stage 0: Insights & Background
We take a deep dive into your project, examining the cultural background, and asking the right questions as the foundation of our partnership. Together, we examine your ideas and goals, and how to fulfill them.
Stage 1: Brand Strategy & Positioning
Brand strategy will help your business stay true, consistent, and efficient. It serves as a guide for both brand identity and marketing in general. In this stage, we create strategies that clarify purpose, justify decisions, and define what's unique about your brand. We take the insights and make them understandable and actionable to create a brand positioning you can actually understand and use for years to come.
Stage 2: Visual & Verbal Identity System
We translate your unique traits into carefully designed assets that inspire audiences and leave a lasting impression. These distinct brand expressions rely on a strong core, based on principles, which makes them future-proof. We approach the brand craft with an integrative mindset, considering not just the foundational elements of the design system, but equally importantly, the brand’s tone of voice, messaging, and comprehensive system expression across different media.
Stage 3: Brand Guidelines
For the sake of consistency, we set specific guidelines for the use of our developments throughout all forms and applications. This stage is key to cohesiveness and quality representation that could be applied to brands, UI/UX kits, Illustration systems, TV Branding style guides, and more.
Stage 4: Extended Support & Additional Services
We collaborate with our clients’ in-house creative teams and marketing departments on creative direction, consultancy for campaigns, and brand applications to ensure the launch and the first steps of the new brand are solid and consistent.
The ideas and designs developed during the previous stages, such as digital communications, social media, packaging, stationary, or campaign assets, can be produced in close partnership with a team of suppliers that includes coders, motion designers, photographers, illustrators, and videographers. We provide a fluent transition from the initial idea over the design to development and into your final asset.
Services / Capabilities