Imagine
Imagine that

Imagine is the only financial ecosystem that makes buying magical by turning everyone into VIP. It welcomes people to a world that revolves around them. A world in which you get more from every purchase you make and from every dollar you save. We delivered a whimsical and clever brand, with both vibrant promotional messaging and clarity within user interfaces.

Client: Imagine
Agency: Underdog

Year: 2020
Country: USA
Sector: Fintech

Branding
Visual Identity
Brand Applications
Iconography

The challenge

The initial challenge was to create a brand that stands out in a saturated market full of blue-ish 'Everyman' brands. We also needed to create a visual identity that emphasises graphic elements and illustrations — creating a modern brand that generates emotional resonance with a unique voice. We went beyond accessibility and emphasized how users could get more out of every purchase.

What we did

We created a logo based on the shape of a skeleton key — to represent a tool used to open a gateway to a new world. The font style is daring yet friendly and approachable, the color palette is whimsical and unexpected for the segment. Representations of abstract worlds that blend reality with dreams are used as graphic elements, placed between photography and illustration.