A city within a city.
The gulf’s biggest single phased development of 10M sqft. comprising of three 5-star Starwood hotels, three ultra-luxury residential towers, and numerous retail and leisure stores on the boulevard, as well as the first marina promenade on the Dubai Water Canal. This project was recognized with a Gold and a Bronze 2016 Transform MENA award in UAE.
Strategy & Positioning
Brand Architecture
Visual Identity
Verbal identity
Brand Applications
Client: Al Habtoor Group
Agency: Ruya International
Year: 2016
Country: UAE
Sector: Real Estate & Hospitality
Renderings: Ruya International