Chronicles

The Wellness Takeover by Sam Nigro

The Wellness Takeover by Sam Nigro

A growing constellation of hospitality and wellness brands shaped by Sam Nigro’s point of view. Her work is helping move the category away from the expected spa codes and into something richer — more architectural, more cultural, more human. Wellness, but with a little more taste.

 
Santiago Cueto
One Sotheby's

One Sotheby's

When your name already carries a century of cultural weight, the challenge is knowing what to add. We refreshed One Sotheby’s Realty with a more contemporary identity and created a new brand symbol, bringing greater distinction and cohesion to one of the most recognisable names in luxury real estate.

 
Santiago Cueto
The Emirates Custom Typography

The Emirates Custom Typography

A nation’s typeface has a lot to say. Developed with Omnibus Type, our custom typeface for the UAE brings heritage and innovation into the same alphabet, creating a distinctive voice across languages, icons and applications. The system grew into more than 100 pictograms, and was recognised with both Transform MENA and SBD awards.

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Santiago Cueto
:Dubsy

:Dubsy

Some collections are meant to be displayed. Others deserve to be understood. Dubsy is a Dubai-based collector dedicated to one of the world’s great collections, bringing together objects, history and research. We created a brand that gives the collection a contemporary voice while respecting its depth, curiosity and cultural value.

 
Santiago Cueto
Latinx custom font x Malba

Latinx custom font x Malba

We were approached by Malba (Museo de Arte Latinoamericano de Buenos Aires) to redesign and redevelop their most recognizable identity asset: its typeface. We delivered custom-made display and text fonts, introducing a vast set of glyphs, ligatures, and variables that encompass the latinx culture.

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Santiago Cueto
Regalia

Regalia

Regalia brings a distinctly contemporary interpretation of residential living to Dubai. Developed by Deyaar, the project combines architecture, interiors and a considered urban setting. We shaped a brand that reflects that sense of refinement, giving the development a visual language with the confidence and polish expected of its surroundings.

 
Santiago Cueto
Mosho Carrasco talk at Tiendanube

Mosho Carrasco Talk at Tiendanube

Ezequiel Carrasco, director and co-founder of Calendar, was invited to led a design talk for Tiendanube’s in-house marketing and design team, sharing perspectives on brand, creativity and the role of design within growing organizations. An open conversation about building stronger ideas from the inside out.

 
Santiago Cueto
Modo

Modo

3M users across 400,000 stores. Since its rebranding in 2022, Modo has been established in 400,000 new stores and expanded its user base to over 3 million.

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Santiago Cueto
The Emirates

The Emirates

How do you give an entire nation a visual voice? The Emirates Nation Brand began with 49 Emirati artists, each invited to interpret the country’s identity. Following a public vote with more than 10.6 million participants, we helped refine the winning proposal, develop its multilingual typeface and build an integrated brand ecosystem.

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Santiago Cueto
ESPN Pro Loud Custom Font

ESPN Pro Loud Custom Font

We created a custom typeface designed to embody the bold, heroic energy of the ESPN brand. Developed in both regular and italic styles, the italic version draws directly from the iconic 7° angle of the ESPN logo, turning it into a distinctive typographic gesture and a graphic tool for the wider rebrand.

 
Santiago Cueto
ProntoPro

ProntoPro

Hiring a professional shouldn’t feel like hiring a professional. Prontopro makes it easier by connecting people with the right expert in a simple, reliable and human way. We rethought the brand around the idea of “your expert friend,” creating a trustworthy system with enough warmth to make the process feel effortless.

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Santiago Cueto
Puertos

Puertos

Some developments are built around buildings. Others are built around a way of life. Puertos is the latter — a new city outside Buenos Aires shaped by nature, community and contemporary living. We created a brand designed to bring those different dimensions together into one distinctive sense of place.

 
Santiago Cueto
Heimat

Heimat

Cars have horsepower. Heimat has perfume. This high-end automotive care brand turns cleaning and conditioning into a bespoke ritual, pairing meticulous craftsmanship with exotic fragrances. We built an identity around the meeting point between automotive power and artisan passion, extending that idea into every part of the experience.

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Santiago Cueto
Placemaking through brand systems

Placemaking through brand systems

Santiago Cueto, director and co-founder of Calendar, led a workshop for the Province of Entre Ríos exploring how brand systems can build stronger connections between people and place. A strategic session on turning identity into a living asset that helps territories stand out, create meaning and stay relevant.

 
Santiago Cueto
Fundación Andreani

Fundación Andreani

Everything Andreani does is about getting something from one point to another. We took that simple idea and gave it a cultural dimension. Inspired by its parent brand, Fundación Andreani’s new identity uses typography and motion to create a dynamic platform for art, culture, education and social initiatives — always in movement, always delivering.

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Santiago Cueto
Flixxo

Flixxo

The algorithm doesn’t always know what you want to watch. Flixxo offers another way: short-form stories from independent creators, discovered beyond the usual recommendation machine. We created a brand for a platform where audiences find new voices and creators get something even more valuable — instant, transparent monetisation.

 
Santiago Cueto
Huergo 475

Huergo 475

Architecture tells you where you are before you’ve even walked through the door. Huergo 475 is a residential development with a strong architectural presence, and its brand follows that lead — creating a visual identity that translates the building’s character into a distinctive, contemporary expression.

 
Santiago Cueto
Qüint

Qüint

Qüint brings together two things that rarely get enough credit in the world of appliances: technology and design. Created by Mirgor, the Argentine brand develops locally manufactured appliances and sustainable mobility solutions. We shaped an identity designed to make innovation feel approachable, contemporary and unmistakably local.

 
Santiago Cueto
Coinbase aquired Xapo

Coinbase acquired Xapo

Acquired for €55M. Following our rebranding process, the renowned company Coinbase acquired Xapo for 55 million euros.

 
Santiago Cueto
Addy

Addy

Finding the people who want what you’re selling shouldn’t require a degree in advertising. Addy makes audience targeting suspiciously simple. We rethought the brand around that idea, creating a playful, energetic and slightly retro identity that was embraced almost immediately by both the team and its users. View more

 
Santiago Cueto