Chronicles

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Latin font x Malba, built to last

Latin font x Malba, built to last

Five years after creating the custom Latinx typeface for Malba’s visual identity, the in-house design team is still using both the display and text fonts daily — across exhibitions, activities, and the museum’s everyday communications.

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NewsSantiago Cueto
Onomy by Oh lá lá magazine

Onomy by Oh lá lá magazine

Oh Lá Lá magazine highlights how Onomy has created a strong presence as a holistic social wellness club featuring a fitness lab, mindfulness room, mat studio, bath house, and even its own café. A contemporary temple where wellbeing becomes ritual, and everyday life becomes a form of art.

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NewsSantiago Cueto
Nexo acquired Buenbit

Nexo acquired Buenbit

A good brand should create value beyond the screen. Years after we crafted Buenbit’s identity, the Argentine fintech was acquired by global digital asset platform Nexo as part of its expansion across Latin America. A significant new chapter for the company—and a reminder that building brand value can mean building real business value, too.

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NewsSantiago Cueto
Nico Glikson joins Calendar

Nico Glikson joins Calendar

Nico joins Calendar as Design Director, strengthening our branding practice while leading the studio’s production side. From digital and motion to visualization and brand applications, he’ll help take identities beyond the core system and into the real world — where things get interesting.

 
NewsSantiago Cueto
Hune at Wired

Hune at Wired

Good news worth sharing: Hune was featured by WIRED for its approach to tackling the growing problem of electronic waste. The Latin American startup transforms discarded electronics into thoughtfully designed consumer technology, putting circularity and sustainability at the heart of the process. A great recognition for a client working to prove that a more human kind of technology is possible.

 
NewsSantiago Cueto
Calendar at Labitconf 23

Calendar at Labitconf 23

We were invited as a speaker to the most important cryptocurrency event in Latin America, where leaders and innovators explored the latest tech trends. We focused on the challenges and opportunities of branding in the Web3 era, sharing our experience in this new digital landscape.

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NewsSantiago Cueto
The Wellness Takeover by Sam Nigro

The Wellness Takeover by Sam Nigro

A growing constellation of hospitality and wellness brands shaped by Sam Nigro’s point of view. Her work is helping move the category away from the expected spa codes and into something richer — more architectural, more cultural, more human. Wellness, but with a little more taste.

 
NewsSantiago Cueto
Mosho Carrasco talk at Tiendanube

Mosho Carrasco Talk at Tiendanube

Ezequiel Carrasco, director and co-founder of Calendar, was invited to led a design talk for Tiendanube’s in-house marketing and design team, sharing perspectives on brand, creativity and the role of design within growing organizations. An open conversation about building stronger ideas from the inside out.

 
NewsSantiago Cueto
Placemaking through brand systems

Placemaking through brand systems

Santiago Cueto, director and co-founder of Calendar, led a workshop for the Province of Entre Ríos exploring how brand systems can build stronger connections between people and place. A strategic session on turning identity into a living asset that helps territories stand out, create meaning and stay relevant.

 
NewsSantiago Cueto
Tiendanube hits the sky

Tiendanube hits the sky

$61M in sales. Following the launch of its brand, Tiendanube reported sales of $61M, an 89% increase from the previous year, thanks to the impact of the brand on the conversion rate of its digital ads.

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NewsSantiago Cueto