Chronicles

Posts in Work
Cockroach Labs

Cockroach Labs

Some brands are built to survive. Others are built to adapt. In 2026, we reimagined Cockroach Labs for a new era of technology, evolving its visual identity around the idea of adaptability while turning its iconic cockroach into a more modular, expressive symbol. A new identity for a company built for whatever comes next.

 
WorkSantiago Cueto
Zlon

Zlon

What if a home could do more than shelter you? ZLON starts where conventional real estate ends, bringing together architecture, technology and human wellbeing to create living environments that think, adapt and evolve. We created the brand for a new kind of real estate—one where the future of living is the product itself.

 
WorkSantiago Cueto
Casa Kimball

Casa Kimball

Some places are designed to impress. Others are designed to make you stay. Casa Kimball is a private oceanfront villa in the Dominican Republic, built around architecture, nature, hospitality and the people who fill it. We created a brand that captures that rare feeling of arriving somewhere beautiful and somehow already feeling at home.

 
WorkSantiago Cueto
Cotello

Cotello

Real estate is often sold in square metres. Cotello is interested in what happens inside them. We created the brand for a Buenos Aires developer bringing together investment, architecture and design, with a more human idea of what it means to build a place to live.

 
WorkSantiago Cueto
Magnifique by Chaimaa

Magnifique by Chaimaa

Some architecture is built to last. Some is built to be remembered. Magnifique by Chaimaa celebrates noble architecture as a living art form, bringing together heritage, craftsmanship and contemporary clarity. We created a brand that turns the grandeur of the past into a more emotional, modern vision of timeless living.

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WorkSantiago Cueto
Anax

Anax

Real estate is usually about what you build. ANAX is more interested in how it feels to live there. We helped shape the identity of a Dubai developer built around experiential design, technology and a more considered approach to everyday living. The result is a brand with a clear point of view—and a simple philosophy behind it: Built Different.

 
WorkSantiago Cueto
Anax Capital

Anax Capital

Capital is often measured in numbers. ANAX Capital is built around what those numbers can make possible. We created the brand for an investment platform with a more contemporary perspective on capital—one that brings together ambition, discipline and long-term thinking to help turn opportunities into something greater.

 
WorkSantiago Cueto
Maraken

Maraken

Some landmarks are designed for a moment. Others are designed to become part of a city’s memory. Maraken brings together work, retail, residences and public life in a new mixed-use destination in Riyadh, balancing the city’s cultural heritage with a progressive vision of architecture and community. We created the brand for a place designed to echo through time.

 
WorkSantiago Cueto
Onomy Café

Onomy Café

Wellness is increasingly moving beyond the workout. With the opening of Onomy Café, the Buenos Aires wellness club extends its philosophy into one of the most everyday rituals: eating, drinking and gathering around a table. We created the brand for a space where movement, nutrition and community come together as part of the same lifestyle.

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WorkSantiago Cueto
Isla by Chaimaa

Isla by Chaimaa

In a world obsessed with doing more, Isla makes a case for doing less. Inspired by the Italian art of dolce far niente, we created the brand for a coastal residential retreat where Mediterranean ease, colour and quiet pleasure shape the experience of living. A celebration of the luxury of time, and the beauty of simply being.

 
WorkSantiago Cueto
Katara

Katara

Power doesn't always need to announce itself. Katara is being shaped as a sovereign real estate force, combining heritage, ambition and a distinctly contemporary vision for the built environment. We created a brand identity that balances the authority of the Ruler with a more visionary, expressive character—designed to feel established today and timeless tomorrow.

 
WorkSantiago Cueto
Onomy

Onomy

Wellness is no longer a single discipline. Onomy brings movement, recovery, beauty, nutrition and social connection together under one roof, creating a private members’ club built around a more personal idea of wellbeing. We shaped the project from the ground up—from naming and positioning to identity and interiors—giving this new wellness culture its own language.

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WorkSantiago Cueto
Vista Energy

Vista Energy

Energy is one of the oldest industries in the world. Vista is helping define what comes next. We rebranded the Argentine energy company around a more pioneering, contemporary vision—bringing together operational excellence, technology and a long-term commitment to the future. A new identity for a company transforming Vaca Muerta and taking its energy to the world.

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WorkSantiago Cueto
Endgame Capital

Endgame Capital

Climate investment has no shortage of big promises. Endgame takes a more pragmatic view: back technologies that can compete, scale and make a measurable difference. We created the brand for a venture capital fund investing in near-market climate tech, translating its commercial-first philosophy into an identity built around rigour, conviction and quiet confidence.

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WorkSantiago Cueto
DTWN

DTWN

How do you brand a building designed to become part of a skyline? DWTN Residences is a new landmark rising in Downtown Dubai, reimagining vertical living through six distinct ecosystems and an architecture conceived to stand out at city scale. We created the brand to match that ambition: bold, elevated and unmistakably urban.

 
WorkSantiago Cueto
JW Marriott

JW Marriott Residences

The rhythm of the ocean sets the pace at JW Marriott Residences Dubai Islands. We created the brand for a coastal residential experience shaped around mindful living, bringing together timeless design, nature and wellbeing in a place designed to slow things down. A quieter take on luxury, rooted in connection, balance and the sea.

 
WorkSantiago Cueto
Waada

Waada

A masterplan can be more than a collection of buildings. Waada is conceived as a complete living ecosystem in Dubai South, bringing homes, culture, retail, nature and community together through a pedestrian-first approach. We created a dynamic identity that moves with the scale and energy of the development, giving an entire new neighbourhood a visual language of its own.

 
WorkSantiago Cueto
Aya

Aya

With nothing between home and the ocean but sand, AYA turns coastal living into an experience shaped by nature. Set along the Arabian Gulf in Umm Al Quwain, we created the brand for a residential retreat where undulating architecture, wellness and the surrounding landscape come together in a distinctly contemporary expression of beachfront living.

 
WorkSantiago Cueto