Chronicles

Copa Libertadores

Copa Libertadores

In collaboration with 4Humans, we developed the style guides for the Copa Libertadores, defining how South America’s most iconic football competition comes to life across its many touchpoints. A system built to hold the energy, scale and cultural weight of the game.

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WorkSantiago Cueto
Glad

Glad

We created the brand identity for a line of smart home products with a simple premise: technology should feel human. Friendly, approachable and quietly smart, Glad brings a warmer tone to the increasingly connected home.

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WorkSantiago Cueto
Anfibia

Anfibia

For Anfibia, UNSAM’s acclaimed online magazine, we developed a digital editorial identity for stories, chronicles and essays exploring contemporary Argentine culture. A flexible system for a publication where journalism meets literature, research and the occasional rabbit hole.

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WorkSantiago Cueto
Befly

Befly

We developed the naming and full brand identity for a virtual reality platform bringing architectural products to life. The brand needed to sit naturally between tech, design and the built environment, making immersive experiences feel intuitive, accessible and, well, less sci-fi.

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WorkSantiago Cueto
Indian Super League

Indian Super League

In collaboration with 4Humans, we developed the brand guidelines and style guides for the ISL, defining how the identity comes to life across its many touchpoints while keeping the system clear, consistent and distinctly Indian.

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WorkSantiago Cueto
Beach Haus

Beach Haus

For a residential development in Key Biscayne, Miami, we shaped a pared-back identity that feels native to its coastal setting without leaning into clichés. Synthetic, timeless and minimal, the brand balances Miami’s easygoing pace with a more refined, quietly architectural sensibility.

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WorkSantiago Cueto
15 Leonard Tribeca

15 Leonard Tribeca

For a residential address in the heart of Tribeca, NYC, we developed a brand that channels the neighborhood’s particular mix of grit, culture and understated cool. A refined identity with enough edge to feel at home downtown.

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WorkSantiago CuetoComment