Chronicles

Current

Current

Fintech is full of risk. Current decided to put it on the run. Built around the idea “We’ve got risk on the run,” the brand transforms a complex proposition — helping B2B fintech startups navigate regulation and infrastructure — into something energetic, confident and surprisingly human.

View more

 
Santiago Cueto
Hubo

Hubo

By offering a set of benefits to increase profits and opportunities including space leasing, shuttle service, parking, car wash, repair shop, and stores — it provides a bespoke experience for small and medium-scale car rental companies. We developed the brand identity, including the name, business concept, and visual assets.

View more

 
Santiago Cueto
Francisca Oyhanarte

Francisca Oyhanarte

We turned Francisca Oyhanarte’s artistic spirit into a brand universe—capturing the energy, color and freedom of her work across every expression. From art pieces and merchandise to animation and VJ performances, the identity was designed to grow beyond the artwork itself. An art universe, transformed into a brand universe.

 
Santiago Cueto
Barugel

Barugel

After decades as Barugel Azulay, one of Argentina’s best-known names in bathrooms, kitchens and interiors was ready for a new chapter. We stripped the name back to Barugel and rebuilt the identity around its longstanding relationship with design, giving a familiar institution a more contemporary voice.

View more

 
Santiago Cueto
Harbour Beach

Harbour Beach

Where the Caribbean meets contemporary residential living, Harbour Beach takes its cues from the waterfront setting of Puerto Cancún. The brand pairs the ease of coastal life with a more refined sensibility, creating a sense of luxury that feels relaxed rather than distant.

View more

 
Santiago Cueto
Fundomate

Fundomate

Small businesses move fast. Their financing should too. Fundomate turns access to capital into something more human and approachable, building its personality around the idea of a financial “mate” that helps entrepreneurs get funded, grow and get on with their dreams.

View more

 
Santiago Cueto
Wynwood 25

Wynwood 25

Wynwood has always been a neighbourhood where art refuses to stay on the walls. Wynwood 25 channels that creative energy into a residential identity, translating Miami’s most eclectic district into a contemporary brand with an unmistakable sense of place.

View more

 
Santiago Cueto
Fortune 5

Fortune 5

We branded Fortune 5, a Dubai-based real estate investment and asset management firm working across high-tier investments, developments and strategic sales. The identity brings together its entrepreneurial DNA, deep local market knowledge and forward-looking approach into a confident platform built for long-term growth.

 
Santiago Cueto
Stationhead

Stationhead

We developed the brand identity for Stationhead, a social music platform where fans and artists can connect, listen live and stream together. The identity captures that sweet spot between radio, fandom and the internet — turning music into a shared, live experience rather than something you simply press play on.

View more

 
Santiago Cueto
Promax BDA 2017

Promax BDA 2017

Alongside Superestudio, we developed the brand for the 2017 Promax BDA Awards, one of the entertainment industry’s most recognized award shows. A high-energy identity designed for the people shaping what’s next in TV, media and entertainment.

View more

 
Santiago Cueto
River House

River House

For River House, a residential project in Stuart, Florida, we developed a brand that taps into the quieter side of coastal living. Refined but relaxed, with a sense of place rooted in the water, landscape and easygoing character of Florida’s Treasure Coast.

View more

 
Santiago Cueto
SLS Cancún

SLS Cancún

For SLS Cancún, a residential project within Puerto Cancún carrying the SLS brand, we adapted the global brand spirit into a distinctly local expression. The result brings SLS’s playful, design-led energy into a Caribbean context, balancing the DNA of the hospitality brand with the character of Cancún.

View more

 
Santiago Cueto
Lapita Custom Typography

Lapita Custom Typography

Some typefaces are designed to support a brand. Others become the brand. Created exclusively for Lapita Hotels & Resorts, this custom typeface draws from the spirit, forms and rhythms of Polynesian culture, becoming one of the most recognisable elements of the identity and giving the entire experience its own voice.

Santiago Cueto
Lapita

Lapita Hotel & Resort

For Lapita, a Polynesian-inspired hotel and resort within Dubai Parks and Resorts, we developed a family-friendly brand that brings a little island spirit to the UAE. A playful, immersive identity where tropical culture, storytelling and hospitality meet.

View more

Santiago Cueto
The Fields

The Fields

For The Fields, a residential development in Dubai, we created a brand around the idea of contemporary living with room to breathe. A warm, sophisticated identity designed to give the project its own sense of place within Dubai’s ever-growing residential landscape.

View more

Santiago Cueto
Distill

Distill

For Distill, a cold-pressed juice brand in Scottsdale, Arizona, we developed an identity rooted in natural ingredients and a fresh, uncomplicated approach to wellness. Clean, optimistic and just a little desert-minded.

View more

 
Santiago Cueto
Mina by Azizi

Mina by Azizi

For Azizi’s Mina residences in Dubai, we developed a refined identity for a residential address shaped by the city’s contemporary lifestyle. Clean, considered and quietly premium, with a sense of place built into the system.

View more

 
Santiago Cueto
Runnify

Runnify

We created the brand for Runnify, an app built around races, events and the runners who make them happen. A dynamic identity designed to bring tracking, discovery and community together — because running is better when you know who’s out there.

View more

 
Santiago Cueto
Kalopsia

Kalopsia

Inspired by the mythology and sensuality of Greek goddesses, Kalopsia brings an ancient idea of beauty into the world of contemporary swimwear. Created for the Miami-based brand, the identity balances femininity, confidence and a distinctly modern sense of allure.

 
Santiago Cueto