+15 Transform MENA Awards
Our work in real estate, hospitality, & placemaking in collaboration with Ruya has been recognized with over 15 Transform awards, including "Best Sector Brand’.
Tiendanube hits the sky
$61M in sales. Following the launch of its brand, Tiendanube reported sales of $61M, an 89% increase from the previous year, thanks to the impact of the brand on the conversion rate of its digital ads.
Opsys
Technology has a habit of making the invisible complicated. Opsys takes a different approach, turning advanced technology into solutions that simply work. We developed its brand to make that sophistication feel clear, confident and accessible — giving a complex business a more distinctive and human expression.
Avenova
Sometimes the most advanced science comes in a remarkably simple package. Avenova pioneered the use of hypochlorous acid — something the body naturally produces — to care for sore eyes and lashes. We helped rethink its identity around that contradiction: scientifically superior, clinically credible, yet refreshingly clean and uncomplicated.
Mirgor
Technology is only useful when it moves people forward. Mirgor has spent decades doing exactly that, becoming one of Argentina’s leading technology and innovation companies. We rethought its brand architecture and visual identity, from the logo to a custom iconography, creating a more coherent expression for a company building what comes next.
Nowvac
The vacuum industry had plenty of technology. What it lacked was a place to bring its people together. Nowvac was created as a marketplace for sharing knowledge, ideas and innovation. We built its brand around that unlikely combination of human warmth and complex science — making a community out of an industry.
Dusit Thani Sri Lanka
Sri Lanka doesn’t need much help selling paradise. The challenge was to create a brand that could live within it. In partnership with Ruya, we helped shape the identity for Dusit Thani Sri Lanka — a beachfront destination combining hospitality, gastronomy, retail and more than a kilometre of coastline.
Expo BA 2023
What happens when science, art and technology stop behaving like separate disciplines? Our proposal for Expo BA 2023 explored that intersection as a platform for creative industries, employment and sustainable growth. Among more than 100 participating studios, it was selected as one of just three top proposals.
Chaimaa Avenue
A residential building can be a backdrop, or it can become a destination in its own right. Chaimaa Avenue brings curated living to JVC, combining distinctive architecture with European-inspired interiors. In partnership with Ruya, we shaped its positioning, strategy and visual identity around a more considered vision of contemporary Dubai living.
Stance
What if losing could actually mean gaining? Stance turns fitness into a force for positive change, giving 5% of its revenue to charity. Together with Underdog, we built a brand around that simple contradiction — reframing workouts, gains and even your abs as part of something bigger.
Imagine
Imagine a financial world where every purchase comes with VIP treatment. That’s the premise behind Imagine, a financial ecosystem designed to make buying and saving feel a little more magical. With Underdog, we created a whimsical brand that combines vibrant promotional language with the clarity needed to make the experience work beautifully on screen.
Cocokitty
What if the litter box felt more like a tropical paradise? Cocokitty turns coconut fibre into a surprisingly glamorous solution for cats and their humans. Together with Underdog, we built a brand around the idea of bringing a little piece of nature — and a lot more personality — into one of the least glamorous corners of the home.
Keyhole
The internet unlocked — and turned up everything. Keyhole makes sense of the endless stream of social media data, so its brand shouldn’t have taken itself too seriously. Together with Underdog, we created a playful, irreverent identity packed with emojis, memes, internet language and a healthy dose of digital weirdness.
Consultatio
Real estate is often measured in square metres. Consultatio thinks in terms of what happens within them. We redefined the brand of one of Argentina’s leading real estate developers, creating a more contemporary identity for a company shaping large-scale destinations across the region.
Concepción
Concepción is a new kind of place for a new kind of city life. We shaped its brand around the idea of connection —between people, culture and the urban environment —creating an identity with enough character to make a destination feel like more than just a collection of spaces.
Dust:
Privacy shouldn’t need a disclaimer. It should be the whole point. Working with Underdog in New York, we rebranded Dust, Mark Cuban’s private messaging platform, around a deliberately irreverent proposition: the app that protects your ass(ets). A sharper identity for a world where digital safety is no longer optional.
Uma
There is a particular kind of luxury that comes from having less between you and nature. UMA Zihuatanejo builds on that idea, creating a brand rooted in the Pacific landscape, understated architecture and the slower rhythms of coastal life.
IAG
Cooking is a craft, but becoming a chef is a journey. The Instituto Argentino de Gastronomía has been shaping that journey for generations of culinary professionals. Its identity brings a renewed sense of energy and ambition to an institution at the heart of Argentina’s gastronomic culture.
The Bradley
Wynwood has never been short of personality, and The Bradley doesn’t try to compete with it. Instead, its residential identity taps into the district’s art, energy and unconventional spirit, creating a brand that feels contemporary, cultured and unmistakably Miami.
Cristian Martinez
Some architecture speaks loudly. Cristian Martínez Arquitectos prefers a more considered language. The identity reflects the Buenos Aires studio’s work across ultra-luxury residences, hotels and polo estates, pairing restraint and sophistication with the precision expected from architecture at the highest end.