Chronicles

Diesel Wynwood

Diesel Wynwood

Born at the intersection of fashion, architecture and Miami’s most irreverent neighbourhood, Diesel Wynwood brings the brand’s rebellious spirit into a new kind of urban living. We built the identity around the building’s neon structural beams, turning its distinctive architecture into a graphic signature that moves across the brand, while playing with fashion codes to create a bold and unconventional visual world..

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WorkSantiago Cueto