Chronicles

Posts in Work
Dust:

Dust:

Privacy shouldn’t need a disclaimer. It should be the whole point. Working with Underdog in New York, we rebranded Dust, Mark Cuban’s private messaging platform, around a deliberately irreverent proposition: the app that protects your ass(ets). A sharper identity for a world where digital safety is no longer optional.

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WorkSantiago Cueto
Uma

Uma

There is a particular kind of luxury that comes from having less between you and nature. UMA Zihuatanejo builds on that idea, creating a brand rooted in the Pacific landscape, understated architecture and the slower rhythms of coastal life.

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WorkSantiago Cueto
IAG

IAG

Cooking is a craft, but becoming a chef is a journey. The Instituto Argentino de Gastronomía has been shaping that journey for generations of culinary professionals. Its identity brings a renewed sense of energy and ambition to an institution at the heart of Argentina’s gastronomic culture.

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WorkSantiago Cueto
The Bradley

The Bradley

Wynwood has never been short of personality, and The Bradley doesn’t try to compete with it. Instead, its residential identity taps into the district’s art, energy and unconventional spirit, creating a brand that feels contemporary, cultured and unmistakably Miami.

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WorkSantiago Cueto
Cristian Martinez

Cristian Martinez

Some architecture speaks loudly. Cristian Martínez Arquitectos prefers a more considered language. The identity reflects the Buenos Aires studio’s work across ultra-luxury residences, hotels and polo estates, pairing restraint and sophistication with the precision expected from architecture at the highest end.

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WorkSantiago Cueto
Current

Current

Fintech is full of risk. Current decided to put it on the run. Built around the idea “We’ve got risk on the run,” the brand transforms a complex proposition — helping B2B fintech startups navigate regulation and infrastructure — into something energetic, confident and surprisingly human.

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WorkSantiago Cueto
Hubo

Hubo

By offering a set of benefits to increase profits and opportunities including space leasing, shuttle service, parking, car wash, repair shop, and stores — it provides a bespoke experience for small and medium-scale car rental companies. We developed the brand identity, including the name, business concept, and visual assets.

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WorkSantiago Cueto
Jobility

Jobility

Finding work shouldn’t feel like a compromise. Jobility set out to make it more human. Built around the idea of “bringing work to life,” the brand turns the search for the right gig into a more personal, intuitive and empowering experience. Developed with Underdog, the identity is grounded in trust, simplicity and freedom, bringing its entire brand framework — from visual to verbal identity — together around a single promise: finding work that truly fits.

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WorkSantiago Cueto
Francisca Oyhanarte

Francisca Oyhanarte

We turned Francisca Oyhanarte’s artistic spirit into a brand universe—capturing the energy, color and freedom of her work across every expression. From art pieces and merchandise to animation and VJ performances, the identity was designed to grow beyond the artwork itself. An art universe, transformed into a brand universe.

 
WorkSantiago Cueto
Barugel

Barugel

After decades as Barugel Azulay, one of Argentina’s best-known names in bathrooms, kitchens and interiors was ready for a new chapter. We stripped the name back to Barugel and rebuilt the identity around its longstanding relationship with design, giving a familiar institution a more contemporary voice.

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WorkSantiago Cueto
Harbour Beach

Harbour Beach

Where the Caribbean meets contemporary residential living, Harbour Beach takes its cues from the waterfront setting of Puerto Cancún. The brand pairs the ease of coastal life with a more refined sensibility, creating a sense of luxury that feels relaxed rather than distant.

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WorkSantiago Cueto
Fundomate

Fundomate

Small businesses move fast. Their financing should too. Fundomate turns access to capital into something more human and approachable, building its personality around the idea of a financial “mate” that helps entrepreneurs get funded, grow and get on with their dreams.

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WorkSantiago Cueto
Wynwood 25

Wynwood 25

Wynwood has always been a neighbourhood where art refuses to stay on the walls. Wynwood 25 channels that creative energy into a residential identity, translating Miami’s most eclectic district into a contemporary brand with an unmistakable sense of place.

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WorkSantiago Cueto
Fortune 5

Fortune 5

We branded Fortune 5, a Dubai-based real estate investment and asset management firm working across high-tier investments, developments and strategic sales. The identity brings together its entrepreneurial DNA, deep local market knowledge and forward-looking approach into a confident platform built for long-term growth.

 
WorkSantiago Cueto
Stationhead

Stationhead

We developed the brand identity for Stationhead, a social music platform where fans and artists can connect, listen live and stream together. The identity captures that sweet spot between radio, fandom and the internet — turning music into a shared, live experience rather than something you simply press play on.

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WorkSantiago Cueto
Promax BDA 2017

Promax BDA 2017

Alongside Superestudio, we developed the brand for the 2017 Promax BDA Awards, one of the entertainment industry’s most recognized award shows. A high-energy identity designed for the people shaping what’s next in TV, media and entertainment.

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WorkSantiago Cueto
River House

River House

For River House, a residential project in Stuart, Florida, we developed a brand that taps into the quieter side of coastal living. Refined but relaxed, with a sense of place rooted in the water, landscape and easygoing character of Florida’s Treasure Coast.

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WorkSantiago Cueto
Lapita

Lapita Hotel & Resort

For Lapita, a Polynesian-inspired hotel and resort within Dubai Parks and Resorts, we developed a family-friendly brand that brings a little island spirit to the UAE. A playful, immersive identity where tropical culture, storytelling and hospitality meet.

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WorkSantiago Cueto
The Fields

The Fields

For The Fields, a residential development in Dubai, we created a brand around the idea of contemporary living with room to breathe. A warm, sophisticated identity designed to give the project its own sense of place within Dubai’s ever-growing residential landscape.

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WorkSantiago Cueto
Distill

Distill

For Distill, a cold-pressed juice brand in Scottsdale, Arizona, we developed an identity rooted in natural ingredients and a fresh, uncomplicated approach to wellness. Clean, optimistic and just a little desert-minded.

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WorkSantiago Cueto