Chronicles

Posts in Work
Thara

Thara

What if a new destination could bring together the energy of a transforming city with the character of the community around it? Thara was conceived as a future-facing urban destination in Sharjah, where technology, culture and shared spaces come together. We developed its brand around a balance of accessibility and ambition, creating an identity that feels contemporary, inclusive and deeply connected to the city.

 
WorkSantiago Cueto
Thompson Puerto Cancún

Thompson Puerto Cancún

The first Thompson-branded residences called for a world where hotel service meets the intimacy of home. We shaped the identity around this tension, translating the brand’s contemporary hospitality codes into a more private, residential experience. The result balances understated luxury with the relaxed spirit of a resort, creating a visual language for a new kind of living in one of Mexico’s most sought-after destinations.

 
WorkSantiago Cueto
Symphony by Chaimaa

Symphony by Chaimaa

Like an orchestra bringing different instruments into harmony, Symphony brings together architecture, interiors, amenities, sound and service as parts of one cohesive living experience. We developed the brand around this idea of orchestration, creating a sophisticated identity that reflects the seamless interplay between its different elements—and a new approach to residential living where everything works together effortlessly.

 
WorkSantiago Cueto
Parkhill

Parkhill

Life at Parkfive is designed around movement, connection and the unexpected encounters that make a place feel alive. We built the identity around this sense of collective energy, taking cues from Dubai’s sikkas and winding pathways to create a visual language that feels fluid and dynamic. A brand rooted in the idea that meaningful communities are not simply built—they emerge through shared moments.

 
WorkSantiago Cueto
The Event Campus by Pininfarina

The Event Campus by Pininfarina

Motorsport has always been about performance. The Event Campus brings that same sense of precision into the world of hospitality, events and experience. We created the brand for The Concours Club’s Pininfarina-designed event destination in Miami, translating its automotive DNA into a visual identity made for launches, gatherings and moments worth remembering.

 
WorkSantiago Cueto
Streambe

Streambe

Technology is rarely the challenge. Knowing where to take it is. We shaped Streambe around the idea of the Innovative Pathfinder—a brand that combines the expertise of the Sage with the drive of the Hero. The identity balances technical confidence with a distinctly human character, expressing a company that navigates complexity, opens new paths and turns digital transformation into tangible progress.

 
WorkSantiago Cueto
Little Nest

Little Nest

A place designed to feel like a second home, where curiosity, care and play share the same space. For Little Nest, we created a warm visual world built around soft colours, playful illustration and motion, giving the brand a sense of wonder without losing its grown-up sophistication. The result is an inviting family destination where little ones can explore and parents can feel equally at home.

 
WorkSantiago Cueto
Rufus

Rufus

A wing of creativity, a wing of data. Rufus was born to bridge two worlds that rarely move at the same speed: creative thinking and business performance. We built an identity around this duality, giving the brand a sense of movement, intelligence and attitude. A flexible visual system reflects the way Rufus works—turning cultural signals, data and ideas into content that moves at the speed of social.

View case study

 
WorkSantiago Cueto
Osus Eye

Osus Eye

At the crossroads of culture, commerce and community, OSUS Eye brings an entire urban ecosystem together in one destination. We developed its identity around this idea of everything revolving around a central point—from residences and hospitality to offices, retail, entertainment and green spaces. A visual system of geometric forms, gradients and shifting compositions translates the project’s dialogue between Riyadh’s heritage and its future-facing ambition.

 
WorkSantiago Cueto
Bosch

Bosch

Throughout 2024, we partnered with BOSCH as their design partner, delivering a wide range of creative work across design, motion, advertising and more—supporting the brand across different formats, channels and needs.

 
WorkSantiago Cueto
Olas

Olas

Some places are shaped by architecture. Olas is shaped by its surroundings. Set between the forest and the sea in Chapadmalal, the project brings together landscape, community and a slower way of living. We created an identity inspired by the natural rhythm of the coast, translating the movement of waves and the spirit of an Oceanic Community into a visual language built around connection, nature and life by the sea.

 
WorkSantiago Cueto
Cleo

Cleo

What if success wasn’t measured by titles, salaries or the next big achievement? Cleo is a community built around a different idea: designing a life that feels right, both personally and professionally. We shaped the brand around Unbound, Empowering and Transformative, creating a direct, human and inclusive identity for a new generation of people navigating change, exploring new possibilities and growing together.

 
WorkSantiago Cueto
Rana

Rana

Rana Capital brings together funding, expertise and grassroots community-building to support projects shaping a truly decentralised future. We built the brand around the tension between the Everyman and the Rebel: approachable yet bold, transparent yet uncompromising. The resulting identity gives Rana a distinctive voice within Web3, inviting its community to challenge conventions, share ideas and build what comes next.

 
WorkSantiago Cueto
Rise Residences

Rise Residences

Designed around a more intentional way of living, Rise Residences brings together quality amenities, a curated community and the freedom to shape life on your own terms. We developed the brand around the idea of personal progression—creating an energetic, contemporary identity for a place where residents can connect with like-minded people while staying close to the things they value most.

 
WorkSantiago Cueto
Élevé

Élevé

Rising above Downtown Jebel Ali, ELEVE brings a new residential landmark to one of Dubai’s evolving neighbourhoods. We developed the brand around the idea of elevation—a contemporary lifestyle shaped by open views, considered amenities and effortless connectivity. From its 33-storey profile to its residents’ spaces, pool and retail arcade, the identity reflects a project designed to lift everyday living to a new level.

 
WorkSantiago Cueto
Buenbit

Buenbit

Built around the idea of a third side to the coin, Buenbit reframes crypto as a new dimension of finance. We developed a flexible identity for the fintech as it expanded its services, combining a tech-savvy edge with a warmer, more approachable character. The result is a distinctive visual system designed to grow with its community.

View case study

 
WorkSantiago Cueto
Rivage

Rivage

Rivage is a new kind of waterfront living on Abu Dhabi’s Al Reem Island, where nature, architecture and the energy of the city come together in one seamless experience. We shaped the brand around the idea of A Life Unlimited, creating a refined, cosmopolitan identity for a place designed around possibility, discovery and the luxury of having time on your side.

 
WorkSantiago Cueto
Samara

Samara

Rooted in Dubai’s dynamic real estate landscape, Samara brings together private equity, development and active asset management under a disciplined, long-term vision. We shaped the brand around the idea of strategic excellence, balancing the confidence of an investment platform with a contemporary identity built to communicate clarity, rigor and a forward-looking approach to real estate.

 
WorkSantiago Cueto
Malba — Del cielo a casa

Malba — Del cielo a casa

Exploring the objects, images and ideas that have shaped everyday life in Argentina, Del cielo a casa brought more than 600 pieces of design, art and archival material into conversation. Alongside Malba’s in-house team, we developed the exhibition’s infographics and identity, creating a visual language that helps navigate its constellation of stories, connections and cultural references.

Visit site

 
WorkSantiago Cueto
Osus

Osus

Rooted in Saudi Arabia and driven by a vision for the cities of tomorrow, OSUS is redefining real estate through a more integrated, human-centric approach to development. We crafted a corporate brand that brings together architectural excellence, innovation and community, positioning the brand as a forward-thinking force shaping how people live, work and connect across the Kingdom.

 
WorkSantiago Cueto