Pearlshire
Bridging a heritage in hospitality with a new generation of residential development, Pearlshire creates homes shaped by warmth, intention and a sense of belonging. We built the brand around this hospitality-driven approach to real estate, translating care, craftsmanship and thoughtful living into a contemporary identity for a developer redefining the experience of home.
Warrior Essentials
Positioned around the idea that modern life demands preparation, Warrior Essentials brings together health protocols and nutritional products under a distinctly militant brand world. We created an identity that embraces the language of the warrior without losing its human side, turning resilience, self-reliance and everyday wellbeing into a bold and recognizable visual system.
Futureal
Born in Dubai to help a new generation of property developers build with confidence, Futureal brings strategy, design and marketing together under one roof. We shaped the brand around the power of collective intelligence, positioning Futureal as a catalyst for ambitious ideas and translating its human-centered philosophy into an identity that feels intelligent, bold and future-facing.
Bluebits
What if owning a small piece could unlock something much bigger? Bluebits turns that idea into a playful new model for backing creative projects, connecting communities with opportunities through tokenization. We built the brand around the blue banana—a distinctive, collectible character that transforms the idea of fractional ownership into a visual language full of creativity, optimism and possibility.
Not-coach
Not-coach exists somewhere beyond traditional coaching, challenging the conventions and expectations that shape personal and professional growth. We built the brand around a deliberately provocative idea: there is no predefined path to follow. A bold verbal and visual identity gives shape to this spirit of disruption, inviting people to question the rules, challenge themselves and awaken their inner coach.
Meriem Ammor
Meriem Ammor brings the timeless craft of Moroccan caftans into a world of contemporary haute couture, where heritage meets an unmistakably personal expression. We created a refined identity around the idea of the unforgettable, with a distinctive brand symbol that gives the house its own visual signature—elegant, sensorial and made to leave a lasting impression.
Diesel Wynwood
Born at the intersection of fashion, architecture and Miami’s most irreverent neighbourhood, Diesel Wynwood brings the brand’s rebellious spirit into a new kind of urban living. We built the identity around the building’s neon structural beams, turning its distinctive architecture into a graphic signature that moves across the brand, while playing with fashion codes to create a bold and unconventional visual world..
CODL
Built to make self-custody safer and easier, CODL is a next-generation cold storage platform for digital assets. We shaped the brand around its promise of being #BeUnbreachable, translating security into a more approachable visual language and introducing a polar bear mascot as a playful guardian of users’ assets. The result brings together the confidence of a security product with the personality of a Web3-native brand.
Elegance by Chaimaa
Inspired by the organic beauty of flowers, Elegance by Chaimaa brings a softer expression of contemporary luxury to Dubai’s Jumeirah Village Circle. We shaped the brand around a floral language that echoes the project’s sinuous architecture and lush surroundings, creating an identity where elegance feels natural, tactile and alive.
SLA Vallarta
Luxury is never just a place. It’s a feeling shaped by its surroundings. For SLS Vallarta, we explored how the brand’s post-luxury spirit could take on a new identity, bringing together coastal glamour, cultural energy and a distinctive sense of place. An inspirational brand framework designed to translate the unexpected into an unmistakably SLS experience.
RegenDesigners
Regeneration asks us to rethink the way we grow, build and create. RegenDesigners brings that philosophy to the worlds of business and finance, connecting people and systems through conscious frameworks. We built the brand around this idea of transformation, developing a distinctive visual language and custom typeface that turn regeneration into something tangible, expressive and unexpected.
Winclap
Built around the idea of growth, Winclap connects data, creativity and technology to help brands move towards what comes next. We redefined its positioning and identity around the idea of a visionary mentor, translating intelligence, transformation and ambition into a visual system where geometric symbols meet an editorial sensibility.
Cartwheel
Built to help schools and families return to balance, Cartwheel brings mental health support closer to the communities that need it. We created a warm, optimistic identity around the idea of balance in motion, translating its collaborative approach to care into a visual world that feels approachable, human and reassuring without becoming clinical.
Pura
Hidden among the mangroves of Abu Dhabi, Pura is an eco-retreat built around a slower, more mindful way of living. We created a brand that balances the raw beauty of its natural setting with the refinement of its hospitality experience, pairing a restrained black-and-white system with expressive illustrations inspired by the landscape and wildlife around it.
One Sotheby's
When your name already carries a century of cultural weight, the challenge is knowing what to add. We refreshed One Sotheby’s Realty with a more contemporary identity and created a new brand symbol, bringing greater distinction and cohesion to one of the most recognisable names in luxury real estate.
:Dubsy
Some collections are meant to be displayed. Others deserve to be understood. Dubsy is a Dubai-based collector dedicated to one of the world’s great collections, bringing together objects, history and research. We created a brand that gives the collection a contemporary voice while respecting its depth, curiosity and cultural value.
Change
Money is meant to create possibilities. Yet the systems built to move it still place too many limits on who gets to participate, grow and prosper. Change was created around a simple belief: financial opportunity should be open, diverse and within everyone’s reach. We shaped a brand that turns this idea into a visual language—one designed to feel optimistic, accessible and in motion. Because when wealth stops being reserved for the few, it becomes something more powerful: a shared opportunity to shape what comes next.
Regalia
Regalia brings a distinctly contemporary interpretation of residential living to Dubai. Developed by Deyaar, the project combines architecture, interiors and a considered urban setting. We shaped a brand that reflects that sense of refinement, giving the development a visual language with the confidence and polish expected of its surroundings.
Modo
3M users across 400,000 stores. Since its rebranding in 2022, Modo has been established in 400,000 new stores and expanded its user base to over 3 million.
The Emirates
How do you give an entire nation a visual voice? The Emirates Nation Brand began with 49 Emirati artists, each invited to interpret the country’s identity. Following a public vote with more than 10.6 million participants, we helped refine the winning proposal, develop its multilingual typeface and build an integrated brand ecosystem.
