Chronicles

Promax BDA 2017

Promax BDA 2017

Alongside Superestudio, we developed the brand for the 2017 Promax BDA Awards, one of the entertainment industry’s most recognized award shows. A high-energy identity designed for the people shaping what’s next in TV, media and entertainment.

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WorkSantiago Cueto
River House

River House

For River House, a residential project in Stuart, Florida, we developed a brand that taps into the quieter side of coastal living. Refined but relaxed, with a sense of place rooted in the water, landscape and easygoing character of Florida’s Treasure Coast.

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WorkSantiago Cueto
SLS Cancún

SLS Cancún

For SLS Cancún, a residential project within Puerto Cancún carrying the SLS brand, we adapted the global brand spirit into a distinctly local expression. The result brings SLS’s playful, design-led energy into a Caribbean context, balancing the DNA of the hospitality brand with the character of Cancún.

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Santiago Cueto
Lapita Custom Typography

Lapita Custom Typography

Some typefaces are designed to support a brand. Others become the brand. Created exclusively for Lapita Hotels & Resorts, this custom typeface draws from the spirit, forms and rhythms of Polynesian culture, becoming one of the most recognisable elements of the identity and giving the entire experience its own voice.

TypographySantiago Cueto
Lapita

Lapita Hotel & Resort

For Lapita, a Polynesian-inspired hotel and resort within Dubai Parks and Resorts, we developed a family-friendly brand that brings a little island spirit to the UAE. A playful, immersive identity where tropical culture, storytelling and hospitality meet.

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WorkSantiago Cueto
The Fields

The Fields

For The Fields, a residential development in Dubai, we created a brand around the idea of contemporary living with room to breathe. A warm, sophisticated identity designed to give the project its own sense of place within Dubai’s ever-growing residential landscape.

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WorkSantiago Cueto
Distill

Distill

For Distill, a cold-pressed juice brand in Scottsdale, Arizona, we developed an identity rooted in natural ingredients and a fresh, uncomplicated approach to wellness. Clean, optimistic and just a little desert-minded.

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WorkSantiago Cueto
Mina by Azizi

Mina by Azizi

For Azizi’s Mina residences in Dubai, we developed a refined identity for a residential address shaped by the city’s contemporary lifestyle. Clean, considered and quietly premium, with a sense of place built into the system.

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WorkSantiago Cueto
Runnify

Runnify

We created the brand for Runnify, an app built around races, events and the runners who make them happen. A dynamic identity designed to bring tracking, discovery and community together — because running is better when you know who’s out there.

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WorkSantiago Cueto
Kalopsia

Kalopsia

Inspired by the mythology and sensuality of Greek goddesses, Kalopsia brings an ancient idea of beauty into the world of contemporary swimwear. Created for the Miami-based brand, the identity balances femininity, confidence and a distinctly modern sense of allure.

 
WorkSantiago Cueto
SLS Lux Puerto Madero

SLS Puerto Madero

A new brand expression for SLS Puerto Madero, where Buenos Aires’ restless energy meets a world of art, design, and indulgence. A bold identity for a destination made to stay up late, linger longer, and expect the unexpected. Developed in collaboration with Innovart Agency, Miami.

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WorkSantiago Cueto
Punta Garrobo

Punta Garrobo

A new identity for Punta Garrobo, a hidden stretch of the Mexican Pacific where wild nature meets quiet architecture. Developed to capture its raw beauty, slow rhythm, and unmistakable sense of place. Developed in collaboration with Innovart Agency, Miami.

 
WorkSantiago Cueto
Front

Front: Buy Signal

+10K new users & $300K in funding. Following the launch of the new brand, our client Front reached over 10,000 new active users and secured funding rounds totaling $300,000.

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NewsSantiago Cueto
Melazza

Melazza Mobili Studio

For an Argentine furniture brand, we developed a concept around Mobili Studio, drawing on the Italian roots of its owner while giving the brand a contemporary, design-forward character. A quiet mix of Argentine sensibility and Italian craft, without getting too bella figura about it.

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WorkSantiago Cueto
Front Branding

Front

Front rethinks the way we relate to money. A new visual identity for a financial platform built around a simple idea: investing should feel less intimidating, more intuitive, and closer to everyday life. Bold typography and a sharp editorial language bring a more human perspective to the world of finance.

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WorkSantiago Cueto
Al Habtoor City

Al Habtoor City

For Al Habtoor City, a mixed-use development in the heart of Dubai, we created the brand for a true “city within a city” — bringing together residences, hotels, retail and entertainment. The identity reflects the ambition and scale of one of Dubai’s most prominent family-owned groups, while giving the destination a distinct sense of place.

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WorkSantiago Cueto
ISNS

ISNS

We developed the brand identity for a cybersecurity company, bringing a more contemporary and confident voice to a category often stuck in corporate tech-speak. The result is a sharp, intelligent identity built around trust, precision and digital resilience.

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WorkSantiago Cueto
Made2

Made2

For a technology product developer focused on UI/UX, we created the name and brand around the idea of exponential potential: technology as a force multiplier. The identity translates that concept into a sharp, flexible system built to scale with whatever comes next.

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WorkSantiago Cueto
Facturatio

Facturatio

We developed the brand for Argentina’s first online digital invoicing app, turning a traditionally dry, administrative category into something simpler, clearer and more approachable. A straightforward identity for a product designed to make everyday business feel a little less bureaucratic.

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WorkSantiago Cueto
Wigiv

Wigiv

We developed the brand for a fintech platform focused on charity, donations and social responsibility. Wigiv brings a more human, positive and accessible tone to financial technology, connecting digital tools with the simple idea of giving back.

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WorkSantiago Cueto