Imagine
Imagine a financial world where every purchase comes with VIP treatment. That’s the premise behind Imagine, a financial ecosystem designed to make buying and saving feel a little more magical. With Underdog, we created a whimsical brand that combines vibrant promotional language with the clarity needed to make the experience work beautifully on screen.
Cocokitty
What if the litter box felt more like a tropical paradise? Cocokitty turns coconut fibre into a surprisingly glamorous solution for cats and their humans. Together with Underdog, we built a brand around the idea of bringing a little piece of nature — and a lot more personality — into one of the least glamorous corners of the home.
Keyhole
The internet unlocked — and turned up everything. Keyhole makes sense of the endless stream of social media data, so its brand shouldn’t have taken itself too seriously. Together with Underdog, we created a playful, irreverent identity packed with emojis, memes, internet language and a healthy dose of digital weirdness.
Consultatio
Real estate is often measured in square metres. Consultatio thinks in terms of what happens within them. We redefined the brand of one of Argentina’s leading real estate developers, creating a more contemporary identity for a company shaping large-scale destinations across the region.
Concepción
Concepción is a new kind of place for a new kind of city life. We shaped its brand around the idea of connection —between people, culture and the urban environment —creating an identity with enough character to make a destination feel like more than just a collection of spaces.
Dust:
Privacy shouldn’t need a disclaimer. It should be the whole point. Working with Underdog in New York, we rebranded Dust, Mark Cuban’s private messaging platform, around a deliberately irreverent proposition: the app that protects your ass(ets). A sharper identity for a world where digital safety is no longer optional.
Uma
There is a particular kind of luxury that comes from having less between you and nature. UMA Zihuatanejo builds on that idea, creating a brand rooted in the Pacific landscape, understated architecture and the slower rhythms of coastal life.
IAG
Cooking is a craft, but becoming a chef is a journey. The Instituto Argentino de Gastronomía has been shaping that journey for generations of culinary professionals. Its identity brings a renewed sense of energy and ambition to an institution at the heart of Argentina’s gastronomic culture.
The Bradley
Wynwood has never been short of personality, and The Bradley doesn’t try to compete with it. Instead, its residential identity taps into the district’s art, energy and unconventional spirit, creating a brand that feels contemporary, cultured and unmistakably Miami.
Cristian Martinez
Some architecture speaks loudly. Cristian Martínez Arquitectos prefers a more considered language. The identity reflects the Buenos Aires studio’s work across ultra-luxury residences, hotels and polo estates, pairing restraint and sophistication with the precision expected from architecture at the highest end.
Current
Fintech is full of risk. Current decided to put it on the run. Built around the idea “We’ve got risk on the run,” the brand transforms a complex proposition — helping B2B fintech startups navigate regulation and infrastructure — into something energetic, confident and surprisingly human.
Hubo
By offering a set of benefits to increase profits and opportunities including space leasing, shuttle service, parking, car wash, repair shop, and stores — it provides a bespoke experience for small and medium-scale car rental companies. We developed the brand identity, including the name, business concept, and visual assets.
Francisca Oyhanarte
We turned Francisca Oyhanarte’s artistic spirit into a brand universe—capturing the energy, color and freedom of her work across every expression. From art pieces and merchandise to animation and VJ performances, the identity was designed to grow beyond the artwork itself. An art universe, transformed into a brand universe.
Eve reaches €70K in 24 hours
Less than a day after the launch of the new brand, the Finnish company Eve managed to finance 1,887% of its initial goal of €70,000 on Indiegogo.
Barugel
After decades as Barugel Azulay, one of Argentina’s best-known names in bathrooms, kitchens and interiors was ready for a new chapter. We stripped the name back to Barugel and rebuilt the identity around its longstanding relationship with design, giving a familiar institution a more contemporary voice.
Harbour Beach
Where the Caribbean meets contemporary residential living, Harbour Beach takes its cues from the waterfront setting of Puerto Cancún. The brand pairs the ease of coastal life with a more refined sensibility, creating a sense of luxury that feels relaxed rather than distant.
Fundomate
Small businesses move fast. Their financing should too. Fundomate turns access to capital into something more human and approachable, building its personality around the idea of a financial “mate” that helps entrepreneurs get funded, grow and get on with their dreams.
Wynwood 25
Wynwood has always been a neighbourhood where art refuses to stay on the walls. Wynwood 25 channels that creative energy into a residential identity, translating Miami’s most eclectic district into a contemporary brand with an unmistakable sense of place.
Fortune 5
We branded Fortune 5, a Dubai-based real estate investment and asset management firm working across high-tier investments, developments and strategic sales. The identity brings together its entrepreneurial DNA, deep local market knowledge and forward-looking approach into a confident platform built for long-term growth.
Stationhead
We developed the brand identity for Stationhead, a social music platform where fans and artists can connect, listen live and stream together. The identity captures that sweet spot between radio, fandom and the internet — turning music into a shared, live experience rather than something you simply press play on.
