Chronicles

Puertos

Puertos

Some developments are built around buildings. Others are built around a way of life. Puertos is the latter — a new city outside Buenos Aires shaped by nature, community and contemporary living. We created a brand designed to bring those different dimensions together into one distinctive sense of place.

 
WorkSantiago Cueto
ProntoPro

ProntoPro

Hiring a professional shouldn’t feel like hiring a professional. Prontopro makes it easier by connecting people with the right expert in a simple, reliable and human way. We rethought the brand around the idea of “your expert friend,” creating a trustworthy system with enough warmth to make the process feel effortless.

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WorkSantiago Cueto
Heimat

Heimat

Cars have horsepower. Heimat has perfume. This high-end automotive care brand turns cleaning and conditioning into a bespoke ritual, pairing meticulous craftsmanship with exotic fragrances. We built an identity around the meeting point between automotive power and artisan passion, extending that idea into every part of the experience.

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Santiago Cueto
Placemaking through brand systems

Placemaking through brand systems

Santiago Cueto, director and co-founder of Calendar, led a workshop for the Province of Entre Ríos exploring how brand systems can build stronger connections between people and place. A strategic session on turning identity into a living asset that helps territories stand out, create meaning and stay relevant.

 
NewsSantiago Cueto
Fundación Andreani

Fundación Andreani

Everything Andreani does is about getting something from one point to another. We took that simple idea and gave it a cultural dimension. Inspired by its parent brand, Fundación Andreani’s new identity uses typography and motion to create a dynamic platform for art, culture, education and social initiatives — always in movement, always delivering.

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WorkSantiago Cueto
Flixxo

Flixxo

The algorithm doesn’t always know what you want to watch. Flixxo offers another way: short-form stories from independent creators, discovered beyond the usual recommendation machine. We created a brand for a platform where audiences find new voices and creators get something even more valuable — instant, transparent monetisation.

 
WorkSantiago Cueto
Huergo 475

Huergo 475

Architecture tells you where you are before you’ve even walked through the door. Huergo 475 is a residential development with a strong architectural presence, and its brand follows that lead — creating a visual identity that translates the building’s character into a distinctive, contemporary expression.

 
WorkSantiago Cueto
Qüint

Qüint

Qüint brings together two things that rarely get enough credit in the world of appliances: technology and design. Created by Mirgor, the Argentine brand develops locally manufactured appliances and sustainable mobility solutions. We shaped an identity designed to make innovation feel approachable, contemporary and unmistakably local.

 
WorkSantiago Cueto
Coinbase aquired Xapo

Coinbase acquired Xapo

Following our rebranding process, Coinbase acquired Xapo’s institutional business for €55 million, marking a major milestone for the company and its position in the crypto industry. Xapo’s pioneering approach to crypto security since 2014 became part of Coinbase’s next chapter in building the infrastructure for institutional crypto investment.

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NewsSantiago Cueto
Addy

Addy

Finding the people who want what you’re selling shouldn’t require a degree in advertising. Addy makes audience targeting suspiciously simple. We rethought the brand around that idea, creating a playful, energetic and slightly retro identity that was embraced almost immediately by both the team and its users.

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WorkSantiago Cueto
+15 Transform MENA Awards

+15 Transform MENA Awards

Our work in real estate, hospitality, & placemaking in collaboration with Ruya has been recognized with over 15 Transform awards, including "Best Sector Brand’.

 
AwardsSantiago Cueto
Tiendanube hits the sky

Tiendanube hits the sky

$61M in sales. Following the launch of its brand, Tiendanube reported sales of $61M, an 89% increase from the previous year, thanks to the impact of the brand on the conversion rate of its digital ads.

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NewsSantiago Cueto
Opsys

Opsys

Technology has a habit of making the invisible complicated. Opsys takes a different approach, turning advanced technology into solutions that simply work. We developed its brand to make that sophistication feel clear, confident and accessible — giving a complex business a more distinctive and human expression.

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WorkSantiago Cueto
Avenova

Avenova

Sometimes the most advanced science comes in a remarkably simple package. Avenova pioneered the use of hypochlorous acid — something the body naturally produces — to care for sore eyes and lashes. We helped rethink its identity around that contradiction: scientifically superior, clinically credible, yet refreshingly clean and uncomplicated.

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WorkSantiago Cueto
Mirgor

Mirgor

Technology is only useful when it moves people forward. Mirgor has spent decades doing exactly that, becoming one of Argentina’s leading technology and innovation companies. We rethought its brand architecture and visual identity, from the logo to a custom iconography, creating a more coherent expression for a company building what comes next.

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WorkSantiago Cueto
Nowvac

Nowvac

The vacuum industry had plenty of technology. What it lacked was a place to bring its people together. Nowvac was created as a marketplace for sharing knowledge, ideas and innovation. We built its brand around that unlikely combination of human warmth and complex science — making a community out of an industry.

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WorkSantiago Cueto
Dusit Thani Sri Lanka

Dusit Thani Sri Lanka

Sri Lanka doesn’t need much help selling paradise. The challenge was to create a brand that could live within it. In partnership with Ruya, we helped shape the identity for Dusit Thani Sri Lanka — a beachfront destination combining hospitality, gastronomy, retail and more than a kilometre of coastline.

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WorkSantiago Cueto
Expo BA 2023

Expo BA 2023

What happens when science, art and technology stop behaving like separate disciplines? Our proposal for Expo BA 2023 explored that intersection as a platform for creative industries, employment and sustainable growth. Among more than 100 participating studios, it was selected as one of just three top proposals.

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WorkSantiago Cueto
Chaimaa Avenue

Chaimaa Avenue

A residential building can be a backdrop, or it can become a destination in its own right. Chaimaa Avenue brings curated living to JVC, combining distinctive architecture with European-inspired interiors. In partnership with Ruya, we shaped its positioning, strategy and visual identity around a more considered vision of contemporary Dubai living.

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WorkSantiago Cueto
Stance

Stance

What if losing could actually mean gaining? Stance turns fitness into a force for positive change, giving 5% of its revenue to charity. Together with Underdog, we built a brand around that simple contradiction — reframing workouts, gains and even your abs as part of something bigger.

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WorkSantiago Cueto