Chronicles

CODL

CODL

Built to make self-custody safer and easier, CODL is a next-generation cold storage platform for digital assets. We shaped the brand around its promise of being #BeUnbreachable, translating security into a more approachable visual language and introducing a polar bear mascot as a playful guardian of users’ assets. The result brings together the confidence of a security product with the personality of a Web3-native brand.

 
WorkSantiago Cueto
RegenAlliance custom font x RegenDesigners

RegenAlliance font x RegenDesigners

We created a variable custom typeface for RegenDesigners called RegenAlliance, inspired by the concept of “Aphanipoiesis” and the tension between the seen and unseen. Developed in collaboration with Indonesian foundry Degarism, the typeface introduces custom glyphs that bring the brand’s, creative, rebellious, and unexpected spirit to life.

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TypographySantiago Cueto
Elegance by Chaimaa

Elegance by Chaimaa

Inspired by the organic beauty of flowers, Elegance by Chaimaa brings a softer expression of contemporary luxury to Dubai’s Jumeirah Village Circle. We shaped the brand around a floral language that echoes the project’s sinuous architecture and lush surroundings, creating an identity where elegance feels natural, tactile and alive.

 
WorkSantiago Cueto
Regendesigners

RegenDesigners

Regeneration asks us to rethink the way we grow, build and create. RegenDesigners brings that philosophy to the worlds of business and finance, connecting people and systems through conscious frameworks. We built the brand around this idea of transformation, developing a distinctive visual language and custom typeface that turn regeneration into something tangible, expressive and unexpected.

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WorkSantiago Cueto
Winclap

Winclap

Built around the idea of growth, Winclap connects data, creativity and technology to help brands move towards what comes next. We redefined its positioning and identity around the idea of a visionary mentor, translating intelligence, transformation and ambition into a visual system where geometric symbols meet an editorial sensibility.

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WorkSantiago Cueto
+500M impressions for The Emirates

+500M impressions for The Emirates

The brand we've created helped the United Arab Emirates Nation obtain 500 million social media impressions following its launch, helping the country to position itself as a beacon for the region.

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NewsSantiago Cueto
Cartwheel

Cartwheel

Built to help schools and families return to balance, Cartwheel brings mental health support closer to the communities that need it. We created a warm, optimistic identity around the idea of balance in motion, translating its collaborative approach to care into a visual world that feels approachable, human and reassuring without becoming clinical.

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WorkSantiago Cueto
Pura

Pura

Hidden among the mangroves of Abu Dhabi, Pura is an eco-retreat built around a slower, more mindful way of living. We created a brand that balances the raw beauty of its natural setting with the refinement of its hospitality experience, pairing a restrained black-and-white system with expressive illustrations inspired by the landscape and wildlife around it.

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WorkSantiago Cueto
The Wellness Takeover by Sam Nigro

The Wellness Takeover by Sam Nigro

A growing constellation of hospitality and wellness brands shaped by Sam Nigro’s point of view. Her work is helping move the category away from the expected spa codes and into something richer — more architectural, more cultural, more human. Wellness, but with a little more taste.

 
NewsSantiago Cueto
One Sotheby's

One Sotheby's

When your name already carries a century of cultural weight, the challenge is knowing what to add. We refreshed One Sotheby’s Realty with a more contemporary identity and created a new brand symbol, bringing greater distinction and cohesion to one of the most recognisable names in luxury real estate.

 
WorkSantiago Cueto
The Emirates Custom Typography

The Emirates Custom Typography

A nation’s typeface has a lot to say. Developed with Omnibus Type, our custom typeface for the UAE brings heritage and innovation into the same alphabet, creating a distinctive voice across languages, icons and applications. The system grew into more than 100 pictograms, and was recognised with both Transform MENA and SBD awards.

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TypographySantiago Cueto
:Dubsy

:Dubsy

Some collections are meant to be displayed. Others deserve to be understood. Dubsy is a Dubai-based collector dedicated to one of the world’s great collections, bringing together objects, history and research. We created a brand that gives the collection a contemporary voice while respecting its depth, curiosity and cultural value.

 
WorkSantiago Cueto
Latinx custom font x Malba

Latinx custom font x Malba

We were approached by Malba (Museo de Arte Latinoamericano de Buenos Aires) to redesign and redevelop their most recognizable identity asset: its typeface. We delivered custom-made display and text fonts, introducing a vast set of glyphs, ligatures, and variables that encompass the latinx culture.

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TypographySantiago Cueto
Regalia

Regalia

Regalia brings a distinctly contemporary interpretation of residential living to Dubai. Developed by Deyaar, the project combines architecture, interiors and a considered urban setting. We shaped a brand that reflects that sense of refinement, giving the development a visual language with the confidence and polish expected of its surroundings.

 
WorkSantiago Cueto
Mosho Carrasco talk at Tiendanube

Mosho Carrasco Talk at Tiendanube

Ezequiel Carrasco, director and co-founder of Calendar, was invited to led a design talk for Tiendanube’s in-house marketing and design team, sharing perspectives on brand, creativity and the role of design within growing organizations. An open conversation about building stronger ideas from the inside out.

 
NewsSantiago Cueto
Modo

Modo

3M users across 400,000 stores. Since its rebranding in 2022, Modo has been established in 400,000 new stores and expanded its user base to over 3 million.

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WorkSantiago Cueto
The Emirates

The Emirates

How do you give an entire nation a visual voice? The Emirates Nation Brand began with 49 Emirati artists, each invited to interpret the country’s identity. Following a public vote with more than 10.6 million participants, we helped refine the winning proposal, develop its multilingual typeface and build an integrated brand ecosystem.

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WorkSantiago Cueto
ESPN Pro Loud Custom Font

ESPN Pro Loud Custom Font

We created a custom typeface designed to embody the bold, heroic energy of the ESPN brand. Developed in both regular and italic styles, the italic version draws directly from the iconic 7° angle of the ESPN logo, turning it into a distinctive typographic gesture and a graphic tool for the wider rebrand.

 
TypographySantiago Cueto