Chronicles

Waada

Waada

A masterplan can be more than a collection of buildings. Waada is conceived as a complete living ecosystem in Dubai South, bringing homes, culture, retail, nature and community together through a pedestrian-first approach. We created a dynamic identity that moves with the scale and energy of the development, giving an entire new neighbourhood a visual language of its own.

 
WorkSantiago Cueto
Nico Glikson joins Calendar

Nico Glikson joins Calendar

Nico joins Calendar as Design Director, strengthening our branding practice while leading the studio’s production side. From digital and motion to visualization and brand applications, he’ll help take identities beyond the core system and into the real world — where things get interesting.

 
NewsSantiago Cueto
Aya

Aya

With nothing between home and the ocean but sand, AYA turns coastal living into an experience shaped by nature. Set along the Arabian Gulf in Umm Al Quwain, we created the brand for a residential retreat where undulating architecture, wellness and the surrounding landscape come together in a distinctly contemporary expression of beachfront living.

 
WorkSantiago Cueto
Flor Salvioni

Flor Salvioni

Wellness doesn’t have to come with rules, rituals or extremes. Flor Salvioni brings together conscious living, beauty and everyday wellbeing through a more relaxed and personal approach to self-care. We created a brand around her vision of helping women reconnect with their natural wellbeing—and turning that philosophy into a way of life.

WorkSantiago Cueto
The Estates at Concourse Club

The Estates at Concourse Club

What happens when the racetrack becomes part of the view from home? The Estates at The Concours Club brings private residences into the heart of Miami’s automotive playground, pairing contemporary luxury with direct views over the circuit and access to the club’s world of experiences. We created the brand for a residential concept where the thrill of the track becomes part of everyday life.

 
WorkSantiago Cueto
Paradiso Dubai Islands

Paradiso Dubai Islands

Paradiso brings together the quiet drama of the ocean, lush tropical landscapes and architecture designed to age beautifully. We created the brand for a boutique island residence where natural light, timeless materials and considered details shape a slower, more intimate vision of luxury. A place where island living feels both elevated and effortless.

 
WorkSantiago Cueto
Xcapit

Xcapit

Technology becomes more interesting when it starts solving real problems. We branded Xcapit, a technology company working across AI, blockchain and cybersecurity, translating its ability to navigate complex systems into a sharper, more contemporary identity. A brand built for the space between emerging technology and meaningful impact.

 
WorkSantiago Cueto
SLS Ocean Beach

SLS Ocean Beach

The SLS spirit meets the Caribbean coast at Puerto Cancún. We branded SLS Ocean Beach Residences as a new expression of coastal living, bringing together the energy of the SLS world with panoramic sea views, bold design and a private beachfront lifestyle. A brand built around the idea that life by the ocean can be both effortless and full of character.

 
WorkSantiago Cueto
Bond Enclave

Bond Enclave

Fast cars, tailored suits, high-stakes sport and a certain taste for the extraordinary. Bond Enclave draws from the world of James Bond, translating its energy into a contemporary residential identity. Automotive lines, dynamic gradients and a masculine visual language give the brand a sense of movement and precision, balancing cinematic glamour with the confidence of a modern private enclave.

 
WorkSantiago Cueto
Thara

Thara

What if a new destination could bring together the energy of a transforming city with the character of the community around it? Thara was conceived as a future-facing urban destination in Sharjah, where technology, culture and shared spaces come together. We developed its brand around a balance of accessibility and ambition, creating an identity that feels contemporary, inclusive and deeply connected to the city.

 
WorkSantiago Cueto
Thompson Puerto Cancún

Thompson Puerto Cancún

The first Thompson-branded residences called for a world where hotel service meets the intimacy of home. We shaped the identity around this tension, translating the brand’s contemporary hospitality codes into a more private, residential experience. The result balances understated luxury with the relaxed spirit of a resort, creating a visual language for a new kind of living in one of Mexico’s most sought-after destinations.

 
WorkSantiago Cueto
Symphony by Chaimaa

Symphony by Chaimaa

Like an orchestra bringing different instruments into harmony, Symphony brings together architecture, interiors, amenities, sound and service as parts of one cohesive living experience. We developed the brand around this idea of orchestration, creating a sophisticated identity that reflects the seamless interplay between its different elements—and a new approach to residential living where everything works together effortlessly.

 
WorkSantiago Cueto
Parkhill

Parkhill

Life at Parkfive is designed around movement, connection and the unexpected encounters that make a place feel alive. We built the identity around this sense of collective energy, taking cues from Dubai’s sikkas and winding pathways to create a visual language that feels fluid and dynamic. A brand rooted in the idea that meaningful communities are not simply built—they emerge through shared moments.

 
WorkSantiago Cueto
The Event Campus by Pininfarina

The Event Campus by Pininfarina

Motorsport has always been about performance. The Event Campus brings that same sense of precision into the world of hospitality, events and experience. We created the brand for The Concours Club’s Pininfarina-designed event destination in Miami, translating its automotive DNA into a visual identity made for launches, gatherings and moments worth remembering.

 
WorkSantiago Cueto
Streambe

Streambe

Technology is rarely the challenge. Knowing where to take it is. We shaped Streambe around the idea of the Innovative Pathfinder—a brand that combines the expertise of the Sage with the drive of the Hero. The identity balances technical confidence with a distinctly human character, expressing a company that navigates complexity, opens new paths and turns digital transformation into tangible progress.

 
WorkSantiago Cueto
Little Nest

Little Nest

A place designed to feel like a second home, where curiosity, care and play share the same space. For Little Nest, we created a warm visual world built around soft colours, playful illustration and motion, giving the brand a sense of wonder without losing its grown-up sophistication. The result is an inviting family destination where little ones can explore and parents can feel equally at home.

 
WorkSantiago Cueto
Rufus

Rufus

A wing of creativity, a wing of data. Rufus was born to bridge two worlds that rarely move at the same speed: creative thinking and business performance. We built an identity around this duality, giving the brand a sense of movement, intelligence and attitude. A flexible visual system reflects the way Rufus works—turning cultural signals, data and ideas into content that moves at the speed of social.

View case study

 
WorkSantiago Cueto
Osus Eye

Osus Eye

At the crossroads of culture, commerce and community, OSUS Eye brings an entire urban ecosystem together in one destination. We developed its identity around this idea of everything revolving around a central point—from residences and hospitality to offices, retail, entertainment and green spaces. A visual system of geometric forms, gradients and shifting compositions translates the project’s dialogue between Riyadh’s heritage and its future-facing ambition.

 
WorkSantiago Cueto
Bosch

Bosch

Throughout 2024, we partnered with BOSCH as their design partner, delivering a wide range of creative work across design, motion, advertising and more—supporting the brand across different formats, channels and needs.

 
WorkSantiago Cueto
Olas

Olas

Some places are shaped by architecture. Olas is shaped by its surroundings. Set between the forest and the sea in Chapadmalal, the project brings together landscape, community and a slower way of living. We created an identity inspired by the natural rhythm of the coast, translating the movement of waves and the spirit of an Oceanic Community into a visual language built around connection, nature and life by the sea.

 
WorkSantiago Cueto