Chronicles

Cleo

Cleo

What if success wasn’t measured by titles, salaries or the next big achievement? Cleo is a community built around a different idea: designing a life that feels right, both personally and professionally. We shaped the brand around Unbound, Empowering and Transformative, creating a direct, human and inclusive identity for a new generation of people navigating change, exploring new possibilities and growing together.

 
WorkSantiago Cueto
Rana

Rana

Rana Capital brings together funding, expertise and grassroots community-building to support projects shaping a truly decentralised future. We built the brand around the tension between the Everyman and the Rebel: approachable yet bold, transparent yet uncompromising. The resulting identity gives Rana a distinctive voice within Web3, inviting its community to challenge conventions, share ideas and build what comes next.

 
WorkSantiago Cueto
Rise Residences

Rise Residences

Designed around a more intentional way of living, Rise Residences brings together quality amenities, a curated community and the freedom to shape life on your own terms. We developed the brand around the idea of personal progression—creating an energetic, contemporary identity for a place where residents can connect with like-minded people while staying close to the things they value most.

 
WorkSantiago Cueto
Élevé

Élevé

Rising above Downtown Jebel Ali, ELEVE brings a new residential landmark to one of Dubai’s evolving neighbourhoods. We developed the brand around the idea of elevation—a contemporary lifestyle shaped by open views, considered amenities and effortless connectivity. From its 33-storey profile to its residents’ spaces, pool and retail arcade, the identity reflects a project designed to lift everyday living to a new level.

 
WorkSantiago Cueto
Hune at Wired

Hune at Wired

Good news worth sharing: Hune was featured by WIRED for its approach to tackling the growing problem of electronic waste. The Latin American startup transforms discarded electronics into thoughtfully designed consumer technology, putting circularity and sustainability at the heart of the process. A great recognition for a client working to prove that a more human kind of technology is possible.

 
NewsSantiago Cueto
Rivage

Rivage

Rivage is a new kind of waterfront living on Abu Dhabi’s Al Reem Island, where nature, architecture and the energy of the city come together in one seamless experience. We shaped the brand around the idea of A Life Unlimited, creating a refined, cosmopolitan identity for a place designed around possibility, discovery and the luxury of having time on your side.

 
WorkSantiago Cueto
Calendar at Labitconf 23

Calendar at Labitconf 23

We were invited as a speaker to the most important cryptocurrency event in Latin America, where leaders and innovators explored the latest tech trends. We focused on the challenges and opportunities of branding in the Web3 era, sharing our experience in this new digital landscape.

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NewsSantiago Cueto
Buenbit

Buenbit

Built around the idea of a third side to the coin, Buenbit reframes crypto as a new dimension of finance. We developed a flexible identity for the fintech as it expanded its services, combining a tech-savvy edge with a warmer, more approachable character. The result is a distinctive visual system designed to grow with its community.

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WorkSantiago Cueto
Samara

Samara

Rooted in Dubai’s dynamic real estate landscape, Samara brings together private equity, development and active asset management under a disciplined, long-term vision. We shaped the brand around the idea of strategic excellence, balancing the confidence of an investment platform with a contemporary identity built to communicate clarity, rigor and a forward-looking approach to real estate.

 
WorkSantiago Cueto
Malba — Del cielo a casa

Malba — Del cielo a casa

Exploring the objects, images and ideas that have shaped everyday life in Argentina, Del cielo a casa brought more than 600 pieces of design, art and archival material into conversation. Alongside Malba’s in-house team, we developed the exhibition’s infographics and identity, creating a visual language that helps navigate its constellation of stories, connections and cultural references.

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WorkSantiago Cueto
Pearlshire

Pearlshire

Bridging a heritage in hospitality with a new generation of residential development, Pearlshire creates homes shaped by warmth, intention and a sense of belonging. We built the brand around this hospitality-driven approach to real estate, translating care, craftsmanship and thoughtful living into a contemporary identity for a developer redefining the experience of home.

 
WorkSantiago Cueto
Warrior Essentials

Warrior Essentials

Positioned around the idea that modern life demands preparation, Warrior Essentials brings together health protocols and nutritional products under a distinctly militant brand world. We created an identity that embraces the language of the warrior without losing its human side, turning resilience, self-reliance and everyday wellbeing into a bold and recognizable visual system.

 
WorkSantiago Cueto
Futureal

Futureal

Born in Dubai to help a new generation of property developers build with confidence, Futureal brings strategy, design and marketing together under one roof. We shaped the brand around the power of collective intelligence, positioning Futureal as a catalyst for ambitious ideas and translating its human-centered philosophy into an identity that feels intelligent, bold and future-facing.

 
WorkSantiago Cueto
Aria Country Towers

Aria Country Towers

Inspired by the idea of verticality, Aria Country Towers brings a new expression of luxury living to Mérida, rising 27 levels above the city with expansive views and carefully considered spaces. We shaped the brand around this sense of elevation, balancing architectural sophistication with a warmer, more human character to create an identity that feels refined without becoming distant.

 
Santiago Cueto
Winclap

Winclap utopic growth

+40% more clients. Following the rebranding, Winclap increased its client base by 40%, opened new offices in the USA and Colombia, and organized 2 Growth Transformation Summits with the presence of industry leaders.

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NewsSantiago Cueto
Bluebits

Bluebits

What if owning a small piece could unlock something much bigger? Bluebits turns that idea into a playful new model for backing creative projects, connecting communities with opportunities through tokenization. We built the brand around the blue banana—a distinctive, collectible character that transforms the idea of fractional ownership into a visual language full of creativity, optimism and possibility.

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WorkSantiago Cueto
Not-coach

Not-coach

Not-coach exists somewhere beyond traditional coaching, challenging the conventions and expectations that shape personal and professional growth. We built the brand around a deliberately provocative idea: there is no predefined path to follow. A bold verbal and visual identity gives shape to this spirit of disruption, inviting people to question the rules, challenge themselves and awaken their inner coach.

 
WorkSantiago Cueto
Meriem Ammor

Meriem Ammor

Meriem Ammor brings the timeless craft of Moroccan caftans into a world of contemporary haute couture, where heritage meets an unmistakably personal expression. We created a refined identity around the idea of the unforgettable, with a distinctive brand symbol that gives the house its own visual signature—elegant, sensorial and made to leave a lasting impression.

 
WorkSantiago Cueto
Diesel Wynwood

Diesel Wynwood

Born at the intersection of fashion, architecture and Miami’s most irreverent neighbourhood, Diesel Wynwood brings the brand’s rebellious spirit into a new kind of urban living. We built the identity around the building’s neon structural beams, turning its distinctive architecture into a graphic signature that moves across the brand, while playing with fashion codes to create a bold and unconventional visual world..

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WorkSantiago Cueto