Fundación Andreani
Moving Culture

Inspired by its parent brand, we studied Andreani’s logistic group and transportation nature to rebrand its artistic, cultural, educational, and social institution. We incorporated the concept of moving from point A to B as the main concept and used typography and motion to develop a dynamic, flexible, modern, and content-led brand, that always delivers the message.

Client: Andreani
Year: 2020
Country: Argentina
Sector: Culture

Branding
Visual Identity
Brand Guidelines
Brand Applications
Iconography

The Challenge

To create a brand capable to adapt to contemporary art, social activities, and education, while delivering a flexible system that adapts to a vast diversity of contents, styles, and cultural events — always keeping in mind the main goal of being able to compete as a newcomer with larger and more traditional museums.

What we did

We delivered a brand with a powerful set of dynamic tools that allow to flex within the complete spectrum of the brand architecture, resulting in a responsive typographic-based, content-led visual system.

In order to achieve this solution, we created a wordmark with a singular behavior, keeping it always in motion, transitioning from point A to B, and creating a framework for arts and culture to happen.

The artworks and photographs –as the main content of the system– live in a neutral yet striking graphic environment, thought as a frame for these to perform without interferences.

As a closure, we provided Fundación Andreani’s design team with very detailed brand guidelines that portray how to keep the brand application constant and cohesive through the different digital, print, and spatial applications.