ProntoPro
Your expert friend

The only expert and friendly online tool for professional hiring that connects each individual with the exact professional they’re looking for in a reliable and easy way. We rethought and redesigned the brand, delivering a loyal and trustworthy system of brand elements that seeks to engage with people in a simple and fuss-free way.

Client: ProntoPro
Year: 2020
Country: Italy
Sector: Web Services

Strategy & Positioning
Brand Architecture
Branding
Visual Identity
Illustration
Iconography
Brand & UI/UX Guidelines

The Challenge

We were contacted by ProntoPro, a Milano-based company, and tasked with the objective of revamping its existing brand identity. The lack of consistency and personality in most of the existing brand and communication elements was the first challenge that needed to be addressed. Also, a new product approach required specific guidelines for UI/UX, Illustrations, Iconography, and more.

What we did

We initially rethought the brand’s positioning in the market by putting in place a series of values and attributes that will guide the brand personality from here on out. We then tweaked their logo — adding functionality and a refreshed look & feel without losing the existing brand recognition. 

We developed a complete brand identity system including a refined color palette, graphic resources, photo library, tone of voice, and other brand elements. The process also included brand guidelines, UI/UX Components, a style guide, a custom set of icons, and more than 15 isometric illustrations to identify the different services provided.