Heimat
Car care connoisseurs

The only high-end automotive car cleaner & conditioner that crafts a bespoke and authentic experience through exotic fragrances and meticulous attention to detail. We created a brand that blends car power with artisan passion, and conveys this concept into a holistic experience.

Client: Heimat
Year: 2020
Country: USA
Sector: Retail

Branding
Visual Identity
Brand Guidelines
Brand Applications

Illustrations
Iconography
Packaging

The Challenge

To create a brand capable to revolutionize the car conditioning market in the US by getting rid of paradigmatic solutions and leaving behind common metaphors of power, strength, and magic, positioning it as a new way of thinking –and doing– in the context.

What we did

We delivered a brand that adopts the look and feel of a perfume, a wine, or a skincare product, celebrating love for cars and their conditioning, with products that users love to show instead of hiding them in the trunk.

In order to achieve this solution, we created a custom wordmark with a subtle sans-serif humanist style and a lowercase structure, to make it look sophisticated yet approachable at the time. A classic and low profile color palette was developed inspired by the classic cars’ leather upholstery, while the modern, simple, yet bold typographic approach provides identity across the system.

The product showcasing art direction consisted of creating lab spaces featuring car industry elements and natural details and setting the product in different natural environments. These concepts were translated into realistic 3D images by the visualization studio Bold.