Cocokitty
Nature calls, nature answers

The only coconut kitty litter that clumps. All-natural, allergy-free, dust-free, and odor locking — it's as wonderful as it is natural. We worked alongside our partners at the Underdog agency to create a Brand Framework based on the idea of transforming every litter-box into a tropical kitty oasis.

The Challenge

To create a brand capable of visually and discursively communicating the brand’s purpose — constantly exploring ways to make the world healthier for pets. To represent the independent, adventurous, fearless, and purposeful characteristics of the brand. To highlight the benefits of the product being a natural solution.

What we did

We delivered a whole new brand based on a ‘Mindful Discovery’ strategy and explorer positioning. The logo is inspired by the shape of a cat — so much so, that a kitty silhouette is hidden within the logo. The color palette is a combination of nature-inspired greens and bright accents, creating an organic feeling while connecting with an adventurous and innovative spirit. The patterns communicate a connection with nature, while the untamed, courageous, and naturally raw photography style reflects the wild spirit of a cat.