Eve
Made by us

The only consumer electronics brand that helps bring people together to make great tech products through a crowd development platform. We were committed to creating the brand framework for what’s become the spark that started a bottom-up revolution — where those who were never heard now have a powerful voice and identity.

Client: Eve
Agency: Underdog
Year: 2017
Country: Finland
Sector: Consumer Products

Branding

Visual Identity

Brand Applications

The Challenge

To create a brand that breaks the rules — capable of returning the power to people, through powerful and disruptive visuals and messages. To challenge the status quo and efficiently communicate how the products are designed and created in the community. To provide Eve with a brand symbol that represents their fight and purpose.

What we did

We developed a complete set of communication tools that were quickly incorporated into the insignia for their disruptive message, introducing the new brand’s motto: ‘Made by us”. The upside-down pyramid symbol represents the reversal of power — taking it from a select few and giving it to the masses. We used graffiti, scratches, and scrawls to challenge traditional corporate messaging and place emphasis on our own style. We used bold statements in oversized and bold typography to highlight that there’s strength in numbers and ensure that Eve’s voices will be heard.