Current
Powering the future, today

A venture builder that radically improves how the world interacts with money through its proprietary platform, built exclusively for B2B fintech. We delivered a comprehensive brand framework that captures its hero archetype through powerful, vibrant, and glowing elements.

Branding
Visual Identity
Brand Applications
Iconography

Client: Current
Agency: Underdog
Year: 2018
Country: Germany
Sector: Fintech

The Challenge

To adequately represent brand differentiators such as its exclusive niche focus in B2B Fintech, robust domain experience, comprehensive platform with validation prototyping, tech infrastructure — alongside talent, capital, infrastructure, and knowledge organization.

What we did

We delivered a vibrant and powerful visual identity system prepared to radically change the rules of the market by introducing a comprehensive toolkit of brand elements. The logotype, built from basic geometric shapes, represents the solidity of the brand, while the glowy color palette brings emotion to the system. The typography is functional with a techie feel, while the illustrations bring uniqueness to the brand.