Consultatio
Creating value

For over 30 years, Consultatio has successfully developed innovative high-profile real estate projects in prime locations, becoming one of the most relevant companies in Argentina. We’ve worked closely with them, rethinking the brand’s architecture and optimizing its visual system by redesigning logotype, colors, photography, icons, and other brand elements to deliver a cohesive brand ecosystem.

Client: Consultatio
Year: 2019
Country: Argentina
Sector: Corporate

Branding
Brand architecture
Visual Identity
Iconography
Brand Guidelines

The Challenge

To bring cohesion to the brand’s evolving identity. To organize the brand architecture and resources — making them more approachable. To rethink and redesign the brand's guidelines to make them more relatable and understandable for brand application and product creation.

What we did

Leandro Chiappa — member of the interdisciplinary committee of Malba Museum — reached out to us in an effort to professionalize the existing brand identity, and give Consultatio’s brand architecture a fresh new look. In response to his request, we delivered a set of visual solutions including final visual adjustments to the logo, as well as color palette definition and an area-specific usage guide. Also, a new typeface was designated to successfully transmit the brand's messages, a set of custom icons was created, a vast and complete set of brand guidelines were established, among other developments.