Avenova
Purely you

The only lid and lash solution that brings eyes back to life with the highest standards of purity and efficacy. Avenova pioneered the use of Hypochlorous acid — a substance that our bodies naturally produce — to heal sore eyes. We were chosen to rethink and redesign this scientifically superior, yet neat and simple brand.

Client: Avenova
Agency: Underdog
Year: 2019–2020
Country: USA
Sector: Health

Branding
Visual Identity
Brand Applications
Iconography

The Challenge

To create a brand framework that combines the product's unique science with pure and elegant solutions to position it as a sophisticated product. A key challenge was to highlight the patented formulation of 0.01% Hypochlorous acid and connecting it with a positive focus on the benefits of healthy sight.

What we did

We delivered a neat and subtle brand including a logo with custom details in both ‘A’s, where the horizontal crossbars are tilted to correspond with to a common circle based on the shape of an iris. The branding also features a color palette inspired by purity and science with accents of vibrant colors associated with healthy sight.

The font style is neat and tidy, chosen for its great performance and bold finishings. One of the most recognizable brand elements is the marbled textures, inspired by the grooves, fissures, and marks of an iris.